Wedding ring 1.0 era, traditional gold ring.

Before diamonds entered the China market, China people's jewelry consumption was mainly natural gems such as gold and jadeite. Moreover, gold ornaments are especially advocated, and wedding rings are generally gold rings. However, due to the soft gold material, the diversity of styles is limited. In order to enrich the style of the ring, craftsmen can only carve some exquisite patterns or words on the surface of the ring. But in that traditional era, gold rings were almost the only choice for couples to get married.

Wedding ring 2.0 era, homogeneous finished diamond ring

At the end of the 20th century, "a diamond lasts forever, and a diamond lasts forever" swept across the country, and western diamond consumption culture entered the China market. 10 years later, "getting married and buying a diamond ring" has become the constant choice of most young people in China. The traditional diamond jewelers provide consumers with a single style, a large number of industrialized replicas, and a homogenized finished diamond ring, which has no personality at all.

According to the survey, about100000 young couples register to get married every year in China. About 50% couples bought a wedding diamond ring, which is about 5 million. According to the analysis of the best-selling styles of finished wedding rings in China, if you buy a finished wedding ring, it is exactly the same as other wedding rings of 6,543,800,000 people.

In the era of wedding ring 3.0, the primary customization of "tailor-made"

Of course, personal jewelry customization has always been available. For example, Cartier, Tiffany and other international jewelry brands also customize diamond rings for high-end customers: first, let customers choose what they like from ready-made styles, measure their rings, and then customize them; In addition, a large number of "jewelry e-commerce brands" emerged on the Internet in the past few years, which also provided people with a "diamond+ring" semi-finished product customization method. In other words, diamonds are sold to consumers before they are inlaid with gold brackets. Consumers can choose the diamond and ring holder separately, measure the ring and then set it. The former and the latter are similar to "tailor-made" clothing customization, which can not only make people comfortable to wear, but also give consumers a little choice. But in the end, consumers will still wear a diamond ring that has nothing to do with their own thoughts or feelings, and there are a lot of repeated styles. Therefore, for consumers, the problem of homogenization of finished diamond rings has not been fundamentally changed.

In the era of wedding ring 4.0, according to the bits and pieces of your love story, tailor-made wedding rings.

Subverting the traditional jewelry production mode, it is famous for its emotional customization and original design. Tailor-made wedding ring according to the bits and pieces in your love story. Jane's customized ring is not an ordinary ring, but the condensation of your priceless emotional experience. Everyone's love story is unique, and only a condensed janering can explain it.