It is difficult to open a shop, and it is even more difficult to keep it. "Especially in today's materialistic era, almost every industry is in dire straits. I believe everyone has this feeling. However, a good beginning is half the battle; For a store, a good opening is all that determines the "preconceived" impression of consumers in the business circle. For the jewelry store manager, the manager who has not experienced the baptism of opening a new store is not necessarily a good manager; The manager who is responsible for the opening and success of the new store must be a good manager. To put it simply, the six concerns of the new store manager can be summarized as "three verticals and three horizontals" from the perspective of vertical management and horizontal sales: three horizontals refer to goods, prices and promotion. In other words, before and during the opening, the jewelry store manager should focus on three aspects in store sales and service management. Commodities: The so-called commodities, the store manager should not only pay attention to the supply of seasonal commodities, best-selling commodities and special-priced commodities, but also pay attention to the supply of conventional commodities, strengthen communication with purchasing personnel and logistics departments, and ensure that the lower limit of inventory equivalent is at least three times the planned opening sales. In the case of many stores in the same city, the headquarters purchasing department needs to rationally allocate the inventory and total warehouse supply of each store according to the overall sales target of newly opened stores and celebrated old stores. Price: The so-called price means that the price is a double-edged sword, which stifles the sales of competitive stores and the profits of our stores. Therefore, the store manager should pay close attention to the price dynamics of hot-selling goods, and use POS sales, market regulation and other means to quickly, timely and accurately adjust the bidding strategy during the opening period. Promotion: the so-called promotion means that the store manager should not only pay attention to the implementation of the opening promotion plan, the distribution and inventory of gifts, the promotion and quantity of members, but also pay attention to the quantity, status and service quality of the factories, headquarters support and stationed personnel closely related to the promotion. To some extent, I summarize it as three-source management method, namely: supply, resources and information sources. That is, the supply of goods is the guarantee, the resources are the motive force and the information source is the lever. We should adjust the sales and competition strategy during the opening period in time to ensure the best store sales service and market competition effect at the minimum cost. Three verticals refer to people, things and things. People here refer to managers, shop assistants, cashiers, deliverymen, installers, customer service personnel, including store managers, that is, all shop assistants. Although I have repeatedly stressed that "old people open new stores, new people keep old stores", the situation of "new people open new stores" is widespread. Therefore, to win a good start, the human factor is very important. The focus is on "mind, posture and technique". Heart is confidence: as a store manager, we should first establish our confidence in achieving the opening goal of the store (even if the task approved by the superior is extremely unreasonable), and show it to the outside world to send a positive signal to all the shop assistants. (Special attention: In the case that the objectives set by the superior are extremely unreasonable, the store manager, as the front-line commander of the opening operation, should weigh the weather, business circle, time, preparation and other factors and set challenging quantitative and qualitative objectives. At the same time, the store manager should not only have confidence in himself, but also use "care, love and enthusiasm", and use mobilization meetings, shop patrol guidance and individual interviews to stimulate the fighting spirit and passion of the clerk "use me in the first battle and win with me" to firmly establish the confidence of his subordinates. State is state: that is, the store manager must pay attention to the employees' physical and emotional state two days before opening, and check whether the employees are sick, war-weary and tired. In particular, manual operations such as store decoration, proofing, display and layout that require the participation of shop assistants must be completed two days before opening the store, so as to avoid dragging the shop assistants until 22 o'clock or even later the night before opening the store and requiring the shop assistants to be on duty before 6 o'clock the next day.