Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - The marketing case was solved.
The marketing case was solved.
Judging from the pictures you uploaded, do you make jewelry? Where are you? What is your current business practice? Because jewelry products are luxury goods, customers are most worried about the following questions: 1, authenticity (is it natural? Where is the place of origin? Wait) 2. Price problem (jade grade? What kind of water is this? 3, after-sales problems (such as fake replacement or refund? Is there a third-party guarantee? )。 The key is how to solve the customers' doubts, because many people know that Leofoo and Zhou Shengsheng are two jewelry brand companies, and it is very expensive to buy from the noodle shops of these two companies, so the extra value compared with the actual items is tantamount to buying their own peace of mind. Therefore, the key to selling jewelry is to sell brands and sell yourself, if the doubts of customers are eliminated. The jewelry industry relies on the precipitation of time, doing some advertisements with less investment, making up its own brand value, insisting on doing honest business, insisting on making its own profitable part, and at the same time developing some guests to be friends, let them be part-time salesmen for you and let them help you promote. Do the above, I believe you will get better and better.