Lao Fengxiang's business philosophy:
1, "Old brand, new style, fine workmanship and good reputation" is consumers' cognition of Lao Fengxiang's brand. All this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect management standards for silver houses and complete ten characteristic services. The widely circulated "Laofengxiang Jewelry, favored by three generations" reflects consumers' love for this famous jewelry brand.
2. "Marketing innovation, technological innovation, management innovation and mechanism innovation". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development for a century and a half. On the one hand, he tried to win the trust of consumers with good reputation, exquisite skills, high-quality products and enthusiastic service; On the other hand, actively explore the "three new and one high" road of new materials, new products, new technologies and high added value in the jewelry industry, and achieve a double harvest of business performance and brand building.
3. "* * Create classics, * * * enjoy quality". As the founder and disseminator of "Shanghai Jewelry", Lao Fengxiang has formed a corporate culture of "sincerity, faithfulness, precision and perfection", and will develop hand in hand with shareholders, customers and employees with the business philosophy of "entering, winning and enjoying" and the development strategy of "being superior, stronger and bigger".
4. Lao Fengxiang currently announced that Shanghai Laofengxiang Co., Ltd., a holding subsidiary of the company, plans to establish Shanghai Laofengxiang-Modica Arts and Crafts Co., Ltd. with a foreign natural person. The registered capital of the arts and crafts company is US$ 2 million, of which Shanghai Laofengxiang Co., Ltd. contributes US$ 6.5438+0.4 million in cash, accounting for 70%. Modica invested in copyright, accounting for 600,000 US dollars, accounting for 30%.