Questionnaire on Jewelry Market I. Questionnaire on Jewelry Consumer Market

1. What kind of precious metal jewelry do you like (multiple choice)

1) platinum jewelry 2) gold jewelry

3)k gold jewelry 4) imitation gold jewelry

2. What kind of inlaid jewelry do you like (multiple choice)

1)k gold inlaid jewelry 2) platinum inlaid jewelry

3) Platinum brick decoration 4)k gold masonry 5) Simulation inlay jewelry

3. What is your favorite jewelry type (multiple choice)?

1) earrings 2) necklace

3) Ring 4) Bracelet

5) scenery decoration 6) jade decoration

7) Jade bracelet

4. What is the most acceptable jewelry price for you (multiple choice)?

1) below 200 yuan 2)200-500 yuan

3)500- 1000 yuan 4) 1000-2000 yuan

5)2000-3000 yuan 6) 1 10,000 yuan or more

5. What kind of gem do you like best (multiple choice)?

1) diamonds 2) gems

Sapphire and Emerald

Emerald pearl

Opal moonstone

9) Other jewels and jade (such as opal, amethyst, garnet and spinel) ...

6. Do you own precious metal jewelry, too? Yes (multiple choice questions)

1) gold jewelry (one piece, multiple pieces)

2) Platinum jewelry (one or more pieces)

3)k gold jewelry (one or more pieces)

4) None

7) How many pieces of inlaid jewelry do you own (multiple choice)

1) one piece

2)2 pieces,

3) More than 2 pieces

4) None

Through what channels do you acquire jewelry knowledge (multiple choices are allowed)

1) Introduction by friends

2) Books and magazines

3) TV advertising

4) Network

5) Others

9. Your favorite jewelry style (multiple choices are allowed)

1) cute style

2) Simple style

3) Exquisite style

4) Retro style

5) Exaggerated style

6) Others

10, how much do you know about the jewelry you want to buy before you buy it:

1) is very easy to understand.

2) Better understanding

3) General understanding

4) Better than understanding