How to design e-commerce posters to attract people How to design e-commerce posters to attract people? Posters, also known as dm, refer to electronic publicity materials and advertisements, as well as advertising materials and publicity materials including other publicity materials and publicity figures. 1, e-commerce poster design goal: to publicize or promote activities, attract customers, participate in activities, realize sales, and promote the expression style of e-commerce poster design to be highlighted. For example, e-commerce promotion mainly adopts simple and clear design style, with black, white and gray and general saturation as the main factors. 2. Design points of e-commerce posters: The design of posters is mainly to highlight the effect of products, and at the same time, it is necessary to highlight information such as copywriting or product characteristics and click-through rate. Only in this way can we attract the attention of the audience. 3. Key points of e-commerce poster design: use exaggerated design techniques to enlarge the product elements used and use minimalist style. Copywriting sharing: The minute teaching here is the classic copywriting here. Sharing content is a paragraph related to sales.

E-commerce poster Any e-commerce poster is aesthetic, and it is professional in both color matching ability and font design, so this requires e-commerce designers to have an art foundation and the ability of composition and color matching. At the same time, we should learn the basic knowledge of software, such as ps, ae, ae, c4d and so on. Through these softwares, we can make static posters, GIF dynamic posters, illustrations, hand-drawing and font creation.

To put it simply, this is an e-commerce design position in marketing. In the e-commerce industry, he is mainly responsible for the design work of updating, beautifying and modifying the product description of the overall image design of the store. This is a post with low entry threshold, so many students want to learn the skill of e-commerce design.

It is definitely not an easy task to become a professional e-commerce designer. I suggest you study through a professional training institution. Tianhu Education offers courses related to e-commerce design, which are divided into early art foundation, software foundation, product analysis, operation design and project training. Through the whole process, students not only have the skills of professional e-commerce designers, but also gain rich design experience from the course, and can interview with their own works to enhance their employment competitiveness.

How to do a good job in the typesetting of e-commerce posters For e-commerce marketing, the promotion of posters must be indispensable. Good posters can not only bring good brand promotion effect to online stores, but also give consumers a professional and reliable feeling. But to achieve this effect, we need to cooperate well in color, typesetting, materials and so on. So on the issue of typesetting, how to do a good job of typesetting e-commerce posters?

Tip 1: the alignment principle of typesetting

Case (1) left-right alignment principle

Left alignment and right alignment of the above picture cases are the most common typesetting principles of e-commerce posters, among which left alignment typesetting is the most commonly used, because many times people's browsing habits are from left to right.

There is an invisible line in alignment typesetting, which is parallel to the boundary line of the poster, naturally connecting the copywriting together, giving people the principle of stability, unity and neatness.

Case (2) The principle of centering and centering

Central typesetting is common in some buildings and jewelry posters. This kind of typesetting gives people a very formal, atmospheric and high-end feeling. In the central typesetting of posters, it is often seen that the copy is directly placed on the product to create a sense of hierarchy. Adding a sense of light effect properly will enhance the sense of space of the whole picture.

Tip 2: the principle of comparison

Applying the correct principles in design can make people feel particularly eye-catching and enhance the visual effect of the picture. Like the contrast between reality and reality, the contrast between cold and warm, etc.