Last time, I was worried about it. Later, I learned from my friend's cousin who is engaged in the sales and wholesale business in the exhibition hall of a well-known gold jewelry factory in Shenzhen that many gold jewelry brands are OEM from their manufacturers (including Lao X Xiang, Zhong xx Gold, Jin X Fu and so on). ). At present, brand jewellery basically does not have its own factory, but is OEM in Shenzhen. In the case of the same color, the production price of jewelry on the same day is actually the same, including the price of gold. In fact, it is different from the sales model of different brands, and the different added value of brands has a lot to do with their color quality and technology. Generally, the price of brand gold in the direct marketing mode is lower than that in the franchise mode, because there is basically no intermediate link fee in the direct marketing mode, and the relative cost of brand franchise is higher, including the franchise fee, management fee, marketing fee, and brand headquarters price increase fee (every gram 15 of the same color gold jewelry was added to 40 yuan on the same day). So some jewelry stores have to buy expensive gold, or they won't make money. The reason why they are expensive is not that the technology is good and the color is good, but that the cost of joining brands is too high. My friend's cousin said that in fact, when buying gold jewelry, as long as the color and style reach what you want, don't waste more money. Just choose a regular jewelry store with affordable colors and good styles to wear.