Chaohongji precious metal inlay products won the title of "China Famous Trademark" in 2007, and were selected as one of the top 500 most valuable brands in China for five consecutive years. In the 2009 Asian brand selection, Chaohongji won the "Top 500 Asian Brands" award. At present, Chaohongji has long-term cooperation with DTC International Diamond Promotion Center, PGI International Platinum Association and WGC World Gold Council, and has become a designated dealer. And has established close cooperation with Belgian Pluczenik Group and Ante (AMC) and other world-class diamond dealers.
In 2006, Chaohongji Jewelry became the first China brand to be invited to the stage of "Basel International Watch & Jewellery Expo" in a century. In this grand event symbolizing the Oscar in jewelry industry, Chaohongji's oriental original jewelry conference with the theme of "Purple Gas Coming from the East" brought profound oriental culture and trendy original design into the international field of vision, stunning the western fashion industry. "Purple Gas Coming from the East" subverts the prejudice of the international jewelry industry against the Chinese jewelry industry, builds a bridge for the Chinese jewelry industry to go global, and lets the world see the rise of the Chinese jewelry industry.
2009 China Jewelry and Jade Jewelry Guide
As a pioneer and original advocate in the domestic jewelry industry, Chaohongji cooperated with China Jewelry and Jade Jewelry Industry Association and Jewelry and Jade Jewelry Management Center of the Ministry of Land and Resources to successfully establish the China Jewelry Design Grand Prix, and jointly held the first, second and fourth competitions, which made outstanding contributions to the original development of China's jewelry industry and the cultivation of design talents. Chaohongji Jewelry cooperated with Tsinghua University Academy of Fine Arts to establish the first jewelry design laboratory in China, with high-standard R&D facilities and high-level talent resources, which will lay a solid foundation for promoting the scientific research process of China's jewelry industry and cultivating high-end jewelry talents.
After years of intensive cultivation, the company has formed a sales network with East China, South China and Northeast China as the core markets, covering more than 80 major cities in 27 provinces (municipalities and autonomous regions) and having 279 brand franchise stores. More than 95% of the company's self-operated stores are located in high-quality department stores. At present, the company has established strategic cooperative relations with well-known department stores of Dashang, An Baili, Wangfujing, New World, Parkson and five chain department stores nationwide. Among the "Top 100 Chain Stores in China in 2008" published by China Chain Store & Franchise Association, 52.27% of department stores have established strategic cooperative relations with companies. In the process of rapid expansion of sales channels, the company has also formed corresponding cross-regional terminal management capabilities, especially after the introduction of SA P-ER P information management system in August 2006, the management level of sales network has been improved, laying the foundation for the continuous expansion of sales channels. High-quality sales channels have laid a good foundation for the sustainable development of the company's brand, which is conducive to the company's continuous enrichment of product lines around brand positioning, improving the operation ability of single stores and enhancing the sustainable profitability.
2009 China Jewelry and Jade Jewelry Guide
With the continuous opening of new stores, Chaohongji, with its excellent design and manufacturing technology, high-grade quality and thoughtful service, can not only bring personalized, rich and elegant shopping experience to high-grade consumers, but also appreciate many creative jewelry, gain practical jewelry appraisal knowledge and try on a variety of accessories.
2009 China Jewelry and Jade Jewelry Guide