In fact, the reason for this situation is that the ranking is too low to emerge, so we must first know what factors will affect the ranking of Taobao Live.

1, the live broadcast forecast should be done well, the category should be accurate and the competition should be small.

First of all, it should be clear that if you want to get the opportunity of live broadcast appearing on the home page, only the live broadcast notice will pass the official review.

The category of live broadcast affects your label. If the correlation between category and baby is not high, even if your live broadcast is displayed on the home page, not many buyers will click to watch it. And even if many users watch it, most of them are not accurate traffic and cannot be promoted and transformed. There is also the popularity of categories. The more popular a category is, the fewer opportunities it will display.

2. Live announcements should be differentiated to guide the audience to share.

The number of viewers during live broadcast is an important criterion for Taobao to judge. The more viewers, the higher the value of your live broadcast. Then the anchor will know how to attract more viewers.

Here are two suggestions for everyone: First, the live broadcast notice should be differentiated, so as to attract enough buyers; The second is to guide users to share the live broadcast to various third-party platforms, which can attract more viewers and increase the viewing volume.

Let the audience stay as long as possible.

I don't know that the brush is a patent of Taobao sellers, and the anchor can also brush the viewing volume, so Taobao uses the audience's stay time to judge which traffic is invalid. Taobao didn't tell you this stay time, but we should let the audience stay as long as possible, otherwise it will be filtered out by the platform.

For the new anchor, friends and relatives around you can be their own audience in the early stage, help them publicize and bring more audiences.

4. Know how to guide the audience to like comments.

Taobao live broadcast can not only attract the audience to watch, but also know how to drive them to participate. If the audience has been watching silently, without any interaction such as likes and comments, it will be filtered out by the platform, so the anchor should know how to mobilize the audience's interaction.

For example, every time the number of likes increases by 1w, select a few viewers to send new products, red envelopes or coupons in the form of screenshots; Answer the questions of most viewers as much as possible and make them feel that they have something to do in the live broadcast room; You can also find some "drag" to drive the interaction rate between live broadcasts.

For the new Taobao anchor, we should also look at some live broadcasts appearing on the homepage, what they do in each live broadcast time period, which time period has the largest audience, and find the right time and content, so that it is easier to put their Taobao live broadcasts in the front.