1, established at different times. Luk Fook Jewelry was founded in 199 1 and is a Hong Kong brand. Leofoo was founded in Shenzhen in 2004 and is a local brand.

2. The business scope is different. Lukfook Jewelry mainly deals in yellow platinum jewelry and accessories, diamonds and all kinds of jewelry, providing one-stop service from procurement, design, production to sales; Leofoo mainly focuses on R&D and production, and also involves design, production and sales, but it has invested heavily in R&D and production.

3. Different brand concepts. The brand concept of Liu Fu Jewelry pays more attention to service and operates its business with customers as its purpose. Leofoo pays more attention to product research and development, and its brand concept is "creating value and inheriting true love".

4. Different market positioning. The brand reputation and quality of Lukfook Jewelry are relatively good, and the price is also high, mainly for high-consumption groups; Leofoo, on the other hand, takes cost performance as its advantage, and its target consumers are relatively extensive, and its stores are mainly franchised agents.