Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 13050 1.

Training objectives

Training objectives

Training objectives: This major trains compound innovative talents with historical knowledge of Chinese and foreign art design and its application and dissemination, as well as the ability to think, analyze, study and solve related problems, and can carry out professional research, teaching and dissemination in relevant institutions, universities and publishing units or in their personal capacity, so as to lay a certain foundation for their further development in the field of art design and related theoretical research.

Training requirements: Students in this major mainly study the basic theory of general art design, as well as the basic knowledge of design history, professional history, academic history and other related disciplines, accept the basic training of combining research with special topics and expressing clearly in words, and master the ability to engage in research, teaching, editing and marketing in related disciplines.

Graduates should have the following knowledge and abilities:

1. Master the basic theory of general art design, as well as the history of art design and the basic knowledge of marketing, marketing and communication;

2. To master the special research related to China's design, students should master the theoretical knowledge and research methods for specific design problems;

3. Have the ability to preliminarily analyze, study and seek solutions to related problems in art and design related fields;

4 familiar with the national guidelines, policies and regulations on cultural industries and their application and dissemination;

5. Understand the theoretical frontier of global art design, as well as the application prospect, development trend and industry demand in related fields;

6. Have preliminary scientific research and practical work ability to solve specific problems in art design related fields, and have certain critical thinking ability.

Main subjects: art, communication, sociology, economics, management.

Core courses: Introduction to Design, History of World Design, Selected Lectures on Ancient Design Literature in China, History of Creative Culture in China, History of Modern Design in China, Art Archaeology and Cultural Heritage, Exhibition Hall and Museum, Basis of Design Management, and Basis of Professional Writing.

The main practical teaching links are: design market and enterprise survey, cultural market and art market survey, public aesthetic and lifestyle survey.

Length of study: four years.

Degree awarded: Bachelor of Arts.

Professional ability requirements

Professional ability requirements

The main contents of professional teaching

The main contents of professional teaching

Western modern design history, art communication, art management, a brief history of art market, aesthetic history of arts and crafts in China, modern art theory and trend of thought in China, modern and contemporary art in China, history of ancient western art, design criticism and software design are the following professional directions: space environment design.

Major (skill) direction

Major (skill) direction

Advertising enterprises: advertising design, art design; Urban construction colleges: urban environmental design; All kinds of enterprises and institutions: graphic design, web design, brand design, interactive design.

Example of vocational qualification certificate

Example of vocational qualification certificate

Examples of continuing learning majors

Employment direction

Employment direction

Employment direction of art design specialty

The employment prospect of art design is very broad. Graduates can engage in art design or planning in advertising planning and design enterprises, design departments of printing and packaging enterprises or publishing houses and media design departments. After graduation, students majoring in art design can engage in the teaching, research and editing of art design in art design education, research, design, publishing, culture and cultural institutions. The main employment positions of students majoring in art design are: graphic designer, graphic designer, interior designer, designer, ui designer, graphic design intern designer, graphic design advertising design, web design and web artist customer service, graphic design training lecturer, landscape designer, soft-fitting designer, art designer, web designer, gardening landscape designer, design director, etc.

Employment prospect of art design major

With the rapid development of China's economy, as a "barometer" of economic development, compared with foreign countries, the domestic design art industry started late, and the entry of foreign capital will also have a certain impact on the market in terms of market share, management and customer relationship, but local enterprises will also grow rapidly in the process of industry opening. A survey of different types of advertising companies in Beijing, Shanghai and Guangzhou by academic members of China Advertising Association shows that the shortage rate of advertising professionals ranks first in all industries, accounting for 99%. The rapid development of the industry has brought an extreme shortage of talents to the advertising industry. The demand of society and market for design talents is divided into high and low levels. From the level of artistic design talents, it can generally be divided into six levels: design director, senior designer, designer, assistant designer, designer and computer producer. Computer producers have the greatest demand, and design directors and senior designers can only achieve it after years of work practice. Although a large number of undergraduate art and design colleges and design majors have a considerable number of graduates entering the society every year, the market currently lacks talents with high degree of specialization, work experience and strong foreign language ability. The progress of the times has led to the rise of new majors. As a new major, the demand for talents in design art is still in short supply. Only by filling the talent gap in this area in time can we ensure the sustained, healthy and harmonious development of society. The major of art design belongs to the art category in literature, among which there are 27 major of art * * *, and the major of art design ranks fifth in the art category and 13 in the whole literature category. The area with the largest number of people employed in art design major is Shanghai. The highest paid area is Changzhou.

According to statistics, the areas with the best employment prospects for art and design majors are: 1, Shanghai, 2, Beijing, 3, Guangzhou, 4, Shenzhen, 5, Hangzhou, 6, Wuhan, 7, Chaoyang, 8, Chengdu, 9, Nanjing, 10, Zhengzhou.

Corresponding occupation (post)

Corresponding occupation (post)

Other information:

Design majors mainly include art design, visual communication design, environmental design, product design, clothing and costume design, public art, arts and crafts, digital media art, art and technology.

Material supplement:

1. Art design majors train professionals who have the knowledge and ability of art design teaching and research and can engage in art design teaching, research and editing in art design education, research, design, publishing, culture and cultural institutions.

2. Visual communication design is a professional name offered by relevant colleges and universities, which refers to the design that designers use plane visual symbols-words, illustrations and signs to convey various information to recipients. Its main function is dissemination and popularization.

3. Environmental art design refers to the practical art that integrates the indoor and outdoor space environment of the building through art design.

4. Product design specialty generally refers to product design. Product design specialty is a comprehensive discipline that integrates humanities, art and computer technology, and cultivates high-quality skilled talents with comprehensive quality, good industrial product artistic modeling design accomplishment and quality, basic theoretical knowledge necessary for product modeling design specialty and strong practical application ability.

5. The major of clothing and costume design generally refers to clothing and costume design. Cultivate senior professionals with theoretical knowledge and practical ability in clothing design, clothing structure and technology, clothing management, etc., who can engage in clothing product development, marketing, management, clothing theoretical research and publicity and comments in clothing production and sales enterprises, clothing scientific research units, clothing industry management departments and press and publication institutions.

6. Public art majors learn and study all kinds of theoretical and practical knowledge of public art on the basis of comprehensive professional foundation and basic course learning content of public art majors, covering the comprehensive contents of public art ontology, art form, creative form, creative concept, methods, skills, aesthetic consciousness and so on.

7. Arts and crafts major generally refers to arts and crafts (undergraduate major in China universities). This major trains professionals who are engaged in handicraft design and production, advertising, product sales, activity planning, interior renderings, interior graphic design, decoration engineering site management, graphic advertising production and design, jewelry design, jewelry advertising design and jewelry enterprise image design.

8. Digital media art is an undergraduate major in colleges and universities, which belongs to design major. The basic study period is four years, and the bachelor of arts degree is awarded; 20 12 September, the Ministry of Education changed the two old majors of digital media art and digital game design into new majors.

9. Art and Technology major is a special major in the Catalogue of Undergraduate Major published by the Ministry of Education in February, 2065438. The professional code is 130509T. This major is based on the basic concept of deep integration of art design and technology, combined with the national cultural development strategy, and integrates the perspectives of space, art, media, technology and commerce in cultural and creative industries and digital content industries, and is applied to space environment, information exchange and new design.