In 1990s, Ms. Chen Xiaofeng founded one of the earliest retail organizations of personal communication products in the Pearl River Delta region, and became the largest communication product chain group with the largest number of outlets in China. From 65438 to 0997, Chen Xiaofeng resolutely devoted himself to the peak period of jewelry industry, devoted himself to promoting elegant jewelry culture with exquisite craftsmanship and artistic inspiration, and actively promoted the perfect integration of western aesthetic plots and oriental elements. In 2002, Ms. Chen Xiaofeng founded Shininghouse Diamond Family, an art jewelry brand. Shininghouse Diamond Family has branches in more than 50 cities including Beijing, Shanghai, Guangzhou, Shenzhen and Macau with its keen sense of fashion and standardized management. Its business involves Southeast Asia, Southern Africa, Europe and other places. Is an important business partner of many multinational organizations around the world, and has become one of the most extensive jewelry retail brands in China. Under the impetus of Ms. Chen Xiaofeng, Diamond Family quickly won the favor of jewelry lovers with its incredible creativity, and successively won "Top 500 Most Valuable Brands in China", "TOP 10 in China's jewelry industry", "Most Satisfied Brand for Consumers in China's jewelry industry", "The Most Influential Brand in China's jewelry industry" and "The First Brand in National Diamond Sales". It has also become the exclusive jewelry worn by the stars of fashion festivals such as ELLE Fashion Festival, Bazaar Charity Festival and China Film Festival, and it has also been invited by France as the only designated jewelry in the French Pavilion of the World Expo wedding ceremony to bless the new couple.