Speak for millennials and you who don't want to be bound. In the form of presentation, Yang Lele, the manager, chose Jodie, a girl, and Kevin, a boy, as the pronouns of the brand-not only a couple who dare to take risks forever created by Yang Lele, but also a symbol and a spirit.
This spirit not only points to love, but also points to everything: resisting the setting of life, keeping naive and great dreams, stubbornly living with your own beliefs, even if you have to accept the tempering of time and dangerous roads. And this attitude of "living for me and dreaming fearlessly" is Jodie &；; As advocated by Kevin, starting from Yang Lele, every participating designer will express this childlike innocence in the form of jewelry. I hope everyone will wear Jodie &；; Kevin's people can keep this job.
brand introduction
Ji Ke (Judy &; Kevin), founded on 20 18, 1 1, is a brand of Shanghai Jike Electronic Commerce Co., Ltd., as a "light jewelry" brand, Jodie &；; Kevin doesn't pay much attention to the rarity of jewelry raw materials, but leads the consumption of young people with personalized design, which belongs to mid-range jewelry.
As a cutting-edge jewelry brand officially launched on 20 19, Jodie &; Kevin's most important concept is "light jewelry, cross-border creation." For generations, consumers in China have regarded buying traditional jewelry as an expensive lifelong investment, rather than making fashion statements.
Above content reference: Judy Kevin