Liu Fu's specialty stores are generally located in high-end shopping malls, not just looking for a place to open stores, so they can also be identified from their stores. Luk Fook Jewelry is a jewelry brand from Hong Kong, one of the four major jewelry brands in Hong Kong (others are Chow Tai Fook, Zhou Shengsheng and Xie Ruilin), and the exclusive crown-designated sponsor of the Miss Hong Kong and Miss Asia beauty pageant, which is quite famous in Hong Kong. At present, there are branches in the United States and Canada, and hundreds of specialty stores in China. Luff, Leofoo and Liuliufu are other famous brands, which have nothing to do with Liu Fu, and there is a considerable gap in product quality.