Inheriting Classics, Rebuilding Classics In the long history of the world automobile for more than 20 years, British automobiles have always adhered to traditional styles, pursued noble and elegant shapes, paid attention to the comfort of royal riding, and had persistent preferences for excellent power performance and handling. They have contributed a large number of excellent models and brands to the world, such as Rolls-Royce, Bentley, Aston Martin, Jaguar and Rover, the origin of Roewe. The Rover brand with a history of 100 years was once the flag of the British automobile industry. As the "crown jewel" in the world automobile brand camp, it has become a well-deserved "godfather of British automobile industry" in its development process. The earliest word "vagrant" first appeared on bicycles in about 1884, meaning vagrant or navigator. 1877, John Kemp Starry and William Sutton jointly established Rover Company and began to study automatic transportation. 1904, rover was officially born. This 8-horsepower car is one of the earliest cars designed and manufactured in Britain and the first car with a central chassis in the world. Its trans-generational significance is self-evident.

In the subsequent development process, Rover was brilliant all the way. The 2.3-liter 12 horsepower model designed by Owen Clegg has become the main model in the market from 19 12 to 1924, taking the lead in breaking through 20,000 sales. 1948, the world-famous off-road vehicle brand Land Rover was born. 1949, the classic Rover P4 sedan named Cyclops came out. The P5 model 1958 has become the darling of the British royal family, prime minister and the Holy See, showing its noble and unique life experience all the time.

In the 1990s, Rover 75 and Rover 25 came out one after another and won numerous awards, which made the classics shine again. 2 1 century, rover classic began to become attached to China. Shanghai Automobile, which is famous for its first car in China, won the first prize. With years of good cooperation experience with world-famous brands, we bought all the intellectual property rights and technical platforms of Rover 75 in a big way. Until 2006, SAIC founded the Roewe brand based on "Rover 75 all intellectual property rights and technology platform".

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Consists of two standing oriental lions. The lion is the king of animals, which represents auspiciousness, majesty and solemnity in China culture. At the same time, it is also a symbol of the spirit of the king and the brave in western culture, and its towering standing represents the enterprise will to seek novelty and change, and to innovate and surpass. The double lion pattern shows the powerful bearing of honor, dignity and wisdom with intuitive artistic techniques.

Roewe 360 won the Red Dot China Good Design Award.

10 10/3 1 day, the first award ceremony of "China's Good Design" initiated by the German Red Dot Award Organization and the most international level of industrial design in China was successfully held. Roewe 360, the SAIC passenger car "Intermediate Car A Cafe", stood out from 999 entries and won the grand prize for the first time, becoming the only automobile product to win this honor. After 20 13 won the 10th L.A. Design Challenge, SAIC won another big prize in the field of mass production car design, which not only showed the great charm of SAIC Roewe's original design, but also showed that the great breakthrough of China brand car design was recognized internationally.

Roewe 360, as the only automobile product that won this honor, has been benchmarked against the top products of the same level in the world at the beginning of product research and development. It not only has "huge leap space and ultra-low fuel consumption of 5.7L 100 kilometers", but also forms a "king explosion" with the four comprehensive advantages of dynamic and fashionable appearance, strong power, comprehensive safety and advanced intelligent vehicle technology, surpassing the mainstream joint venture products with all-round high quality and becoming the mainstream with a total price of about 6,543,800 yuan.

Being able to become a big coffee, the design strength of Roewe 360 should not be underestimated. As early as the beginning of Roewe 360 design, SAIC designers took automobile quality and customer satisfaction as the design and development purpose, and constantly improved the design in strict accordance with international advanced technology. Under the careful polishing of the design team, Roewe 360 flexibly applies the design concept of "East Rhyme and West Rhyme" to the interior and exterior decoration design with the concept of elegance and self-confidence, and integrates the washing, exquisiteness and purity of China people's aesthetic psychology into the automobile modeling, so as to achieve the harmonious unity of people and cars.