1, online and offline tend to be unified and professional.
In fact, the main reason why consumers began to choose e-commerce consumption is that the experience of retail stores is not good and the price is expensive. With the integration of online and offline and logistics, future retailers will unify price, quality and experience, break the gap between seller show and buyer show, and provide consumers with professional services and products.
2. Large retailers may face integration and reorganization.
In the past, large comprehensive supermarkets with rich categories intercepted the business of most small supermarkets. Now, they are in turn influenced by small retailers in the community. With the development of community consumption trend, community will become an important direction for the future development of retail industry.
Like Wal-Mart and Target, they have started to provide small-scale physical retail stores abroad, and neighborhood community stores in densely populated areas are their target direction. I believe that such refined stores will soon appear in China.
3. Experiential consumption and personalized service are integrated into consumers' lives.
With the obvious difference in consumer demand, some personalized and innovative consumption patterns will be more popular, such as the buyer's shop model of niche brands. With the optimization of consumption experience, consumers' purchasing power will increase and enterprises will benefit from it.
4. Enterprise production is more intelligent and scientific.
Online and offline integration, demand and production and supply information are integrated. From production to consumption, big data and other technologies can be used to forecast, control production capacity, completely eliminate enterprise inventory and improve efficiency.
After the new retail concept was put forward, it set off a huge wave in the retail industry. Some people who eat crabs for the first time have already felt the changes brought by the new retail.
5. Marketing planning activities.
Planning activities is an important means of operation. Brand tonality must be considered before planning activities. Don't do activities for the sake of doing activities, which will eventually dilute the brand and mislead consumers. At the same time, the activities are prepared and the process is controlled, and finally the activities are summarized and evaluated.
Activity summary is particularly important. Looking at the explosion and attenuation of promotion, we can see the success of the activity. A good activity must be to gain the reputation of users, develop the sales inertia of shop assistants, improve the repurchase rate and make the product sales increase step by step.
6. Traffic promotion.
Content operation is to continuously pay attention to the whole process of content from production to consumption to circulation and communication. Content operation must first have a correct positioning and tonality, persevere and form a style and label. Good content is around the user's perception, so that users like and understand, and deliver value to users. It depends not only on its distribution channel, organization and circulation, but also on whether its content is really good.