1, brand history and origin: Zhou Shengsheng is a jewelry brand, which originated from 1934 and is headquartered in Hongkong, China. The brand name means "endless life" and draws lessons from the philosophical thought in the Book of Changes. Zhou Dasheng is a relatively new jewelry brand, founded in 1999 and headquartered in Guangzhou, China. The name comes from the book of changes, which means the pursuit and concept of the brand.
2. Brand positioning: Zhou Shengsheng is a brand focusing on traditional gold jewelry, focusing on classic and traditional design, and constantly innovating and introducing new products. Zhou Dasheng, on the other hand, pays more attention to personalized and fashionable design, and introduces the product positioning of "scene-style jewelry" to define consumer groups and scene requirements more accurately.