A few days ago, Rosé of BLACKPINK was announced by Tiffany as a global spokesperson. Tiffany is an international jewelry brand. So she can be a global spokesperson, and she must have taken a fancy to her influence. She is not the only member of BLACKPINK who has a jewelry brand endorsement. Basically, everyone has their own jewelry brand endorsement.
BLACKPINK Lisa speaks for Bulgari jewelry series, Jisoo speaks for Cartier jewelry brand, and Jennie speaks for Chanel. It can be said that each person's endorsement can be equated with the overall endorsement of other groups. These brands must have taken a fancy to their international influence, so what can they bring to brand promotion after endorsement?
There is no doubt that Lisa and Jisoo, members of BLACKPINK, are one of the two most popular K-pop idols today. In addition to becoming members of the largest women's group in the world, they also speak for many brands.
On Wednesday, April 2 1, two K-pop stars were considered as the main factors to help luxury brands BVLGARI and Cartier achieve new achievements. Why do you say that? Did they bring sales growth to the brand or something else? Let's keep watching!
NetBase Quid, a consumer and market intelligence platform, revealed that BVLGARI and Cartier are the most concerned jewelry brands in 2020. According to reports, this was achieved after these companies hired Lisa and Jisoo, members of BLACKPINK, as their global ambassadors.
According to this report, BVLGARI is the most frequently mentioned jewelry brand in 2020, with a total of more than 2.05 million mentions and a potential impression of 20.06 billion. On the other hand, Cartier ranked second with 2.03 million mentions and 65.438+078 billion potential impressions.
Most fans will remember that Bulgari appointed BLACKPINK Lisa as its latest brand image ambassador sometime in July 2020. This Italian luxury brand has been operating for more than 137 years. The brand revealed that the modern and fashionable image of the Thai rapper made them decide to choose her as the spokesperson.
Moreover, the representative of BVLGARI described BLACKPINK Lisa as a bold and unparalleled performer and fashion icon, not only in Korea, but also all over the world. In addition to BVLGARI, the singer is also the brand ambassador of luxury fashion brand Celine and world-class cosmetics brand MAC.
BLACKPINK Jisoo has also been announced as part of the digital project of Pasha de Cartier in Cartier. In addition to zhixiu, the brand also invited GOT7 member Jackson Wang and EXO member SE HUN to participate in the event.
After announcing the new role of BLACKPINK member Jisoo, ELLE Korea said that the charm, beautiful appearance and confident eyes of the Korean female singer conquered the camera. The Korean pop idol will make her debut in the upcoming TV series Snowdrop soon.
It can also be seen from here that their brand image has been deeply rooted in the hearts of the people and their brand influence has spread all over the world. This is the benefit of the group's fame and the result of the efforts of the members. Nowadays, they have not only developed smoothly in the music industry, but also been gradually recognized in the fashion industry. With the development of time, their influence will further expand.
Meanwhile, BLACKPINK is still one of the most popular artists in the world. In fact, "Album" ranks third in the latest billboard world album list, which is the 28th week of EP.
Of course, besides BLACKPINK, BTS songs are also very popular. The band's album "Soul Map: 7" topped the billboard world album list recently, followed by BE, Love Yourself: Tears, Love Yourself: She and Love Yourself: The Answer, ranking second, fifth, sixth and seventh respectively.
It took only four years for Blackpink to become one of the largest women's groups in the world, with members Jennie, Jisoo, Rosé and Lisa constantly breaking new records and opening up new fields. They were the first K-pop women's group to perform in Kotchera, and gained 654.38 billion YouTube views-now, they are the music group with the largest number of subscribers on the platform, and they are also the first women's group to be listed on Forbes Asia's list of 30 women under 30.
In 20 19, their single "kill this love" broke three Guinness world records. This song has been played more than 312 million times on Spotify and watched more than 824 million times on YouTube, accounting for only a small part of the four people's one billion streams, downloads, views and followers. In the same year, they also held the most economically successful Korean women's group concert tour. They are frequent visitors in the front row of fashion shows, and they are also spokespersons for big brands such as Chanel, Puma, Louis Vuitton and Dior. And all this is done in only a few songs in their repertoire. How on earth did they do it?
Like many successful musicians, Blackpink knows the power of combining the music world with the fashion world. Their natural understanding of fashion makes them hot targets, and these girls are now frequent visitors to FROW Fashion Week. 2065438+September 2009, Zhisu went to London for Burberry, and Pink was also amazed by Saint Laurent. At the same time, Jenny found herself in Chanel and became the brand ambassador of Chanel.
In February 2020, Lisa, the muse of Celine, hedi slimane, went to Milan to attend Prada's AW20 show. In view of its reliable sales ability (it is reported that the magazine needs to be printed four times to meet the demand, and its concert tour is sold out in a few seconds), the relationship between the group and leading fashion brands will continue to flourish for a long time. So who do you think will be the next luxury brand to sign with them? Welcome to leave a message for discussion!
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