Gold is a big brand, and Jin Mengxiang is a professional wedding jewelry brand, which is the witness ceremony of China traditional wedding folklore, wedding diamond culture and love story. Jin Meng wants to start from the brand story, take K gold as the feature, cater to the jewelry consumption demand from acquaintance to marriage, and base himself on the wedding market. All the gold in Meng Xiang Gold Store is real.

Meng Xiang was founded in 1993. It owns five sub-brands of Meng Xiang Silver Jewelry, Jin Mengxiang, Xiang Ying Silver Jewelry, Meng Xiang Shi Sheng and Jiulong Silver Elephant.