Mengjinyuan, a "made" gold jewelry brand in China, is positioned in the middle and high-end young consumer market, featuring high purity and luxurious style. The activity of "changing money for one yuan" is a true portrayal of the differentiation of gold and jewelry services in Mengjinyuan in China. Once it was launched, it was well received and supported by consumers. In order to let consumers clearly understand the exchange situation, the reporter made a special trip to interview the relevant person in charge of Mengjinyuan enterprise on related issues.
Before 20 16, the national exchange time is unified from September 9 to 15. Due to the large amount of old coins exchanged, which far exceeded the expectations of the event, the phenomenon of snapping up out of stock occurred in many links such as factory production, logistics and distribution, store stocking and consumer exchange, and the consumption experience was greatly reduced. From 20 16, the "One Dollar Exchange Week" of Mengjinyuan was carried out in different periods and regions to ensure the smooth progress of production, logistics, stocking and exchange, and to meet the exchange experience of more consumers.
From July 9 to July 15 on Gregorian calendar, the activity areas are: Shaanxi, Gansu, Qinghai, Ningxia, Xinjiang, Anhui, Jiangxi, Fujian, Hunan, Hubei, Guizhou, Sichuan, Chongqing, Yunnan, Guangxi, Guangdong and Hainan provinces;
August 8 to August 15 of Gregorian calendar. The activity areas are: Beijing, Tianjin, Hebei, Shandong and Henan provinces;
Gregorian calendar September 9 to September 15, the activity areas are: Zhejiang, Jiangsu, Shanxi, Heilongjiang, Jilin, Liaoning and Inner Mongolia.
When consumers enter the store to participate in the "one yuan exchange" activity, they need to provide the original jewelry factory, labels and purchase (exchange) vouchers of Mengjinyuan Wanchun pure gold 9999 jewelry (with a gold content of 999.9‰). The weight of the original jewelry factory should be the same as that of the labels and sales vouchers, and the words should be clearly printed.