Cartier Company Website:/English
company profile
Cartier, a brand of Richemont Group in Switzerland.
1847, Louis-Francois Cartier took over his master Adolphe Picard's jewelry workshop at 29 Montague Street in Paris, where the Cartier brand was born.
1888, Cartier tried to wear a mechanical watch on a gold bracelet inlaid with diamonds; By 1904, Cartier's gold watch for his old friend Santos became an instant hit. Since then, Cartier watches have always been the pets of the upper class, enduring.
1899 Cartier moved to its current address, Paris Peace Street 13. Later, Cartier's three brothers Louis, Pierre and Jacques inherited the family business. They traveled all over the world, from India to Russia, from the Persian Gulf to the New World. Cartier established branches in London and new york in 1902 and 1909 respectively, which laid the foundation for Cartier.
Cartier quickly won the favor of the European royal family. 1902 Prince of Wales, who was about to become King Edward VII, once praised Cartier as "the jeweler of the emperor and the emperor among jewelers". He also appointed Cartier as the royal jewelry supplier of the British royal family in 1904. The exotic culture experienced by the three Cartier brothers when they traveled around the world deeply influenced the style of Cartier's fine products.
Nowadays, whether it is high-end jewelry or contemporary jewelry series, such as Le Baiser du Dragon (kiss of the dragon), Cartier boutique conveys brand value with excellent production technology, unique style and professional technology.
Brand spirit
Cartier is the most outstanding representative of the jewelry industry in the world. King Edward VII of England once praised him as "a jeweler among kings and jewelers". Cartier represents class, taste, wealth, nobility, loyalty and eternity. Cartier, which has about 65,438+070 boutiques in the world, has always adhered to the business philosophy and service concept of pursuing truth, goodness and beauty after more than 65,438+050 years of market tempering. This spirit also keeps Cartier's reputation as a dragon worshiper forever.
Products and services
Cartier Jewelry 1847 was born in Paris, and its founder was Louis Fran? ois Cartier.
After Charles Louis Napolé on Bonaparte came to power, the flashy atmosphere in Paris was restored, and the ball banquet became a regular social activity. Cartier was recommended by Napoleon's young cousin Princess Mathilde, and her business is getting bigger and bigger. 1859, Cartier entered the Paris fashion center-Avenue Italia.
Louis Joseph, the third generation of Cartier family, is the soul of Cartier culture. He has outstanding artistic talent and is a shrewd businessman. He found designer Charles Jacqueau to create world-class jewelry for him, and also found Jeanne Toussaint, an outstanding female designer known as "Jaguar", which made Jaguar jewelry a symbol of Cartier. Louis Joseph is like a poet who pursues perfection, and like a magician, he can realize his perfect dreams one by one. He led Cartier into a new era.
1973, Cartier launched Cartier boutique series, including lighters, watches, stationery, leather goods, perfumes, clocks, glasses and even tableware, which was named "Lse Must Cartier".
It is worth mentioning that the world's first modern watch with both decoration and function was designed by Cartier. Cartier integrates the concept and skills of jewelry inlay into the design of the watch, which makes the watch show another brilliance and dignity. Cartier's gorgeous and classical modeling makes his necklaces, bracelets, watches, rings and earrings popular with the upper class. In addition to the classic three-ring design, animals in nature, such as elephants and birds, are also frequent themes in Cartier jewelry. Panthere jewelry series launched in 1990s has also become one of Cartier's classics.
Cartier is not only a symbol of high society, but also a classic brand that witnesses eternal love. /kloc-for more than 0/00 years, Cartier has witnessed countless eternal love and commitment. Therefore, whether it is a person with a certain status or a young couple, Cartier always conveys irresistible love magic.
In order to commemorate the memory and deep love of the founder Louis Cartier to his wife, the perfume named after her nickname "So Pretty De Cartier" is more lasting and unique.
Jewelry design needs classic aesthetics, but it also needs contemporary spiritual interpretation to make the works more contemporary and accepted by people. Cartier, with a long history, has had many important design topics, including "series theme creation" and "reappearing the artistic essence of high-end jewelry". These traditional design concepts have a profound influence on Cartier. The combination of the characteristics of the times and the charm of traditional crafts is the highest realm that Cartier's high-end jewelry series has been pursuing. In the smooth lines and bright colors, Cartier interprets the true meaning of beauty-beauty lies in simplicity rather than complexity, harmony rather than conflict.
Development history
Cartier: The Emperor and Jewelry
For one hundred years, Cartier, known as "the jeweler of the emperor and the emperor of jewelers", has been creating exquisite masterpieces for mankind with its extraordinary creativity and perfect craftsmanship. Looking back at Cartier's history means looking back at the history of modern jewelry in the past hundred years. The development of Cartier has always been closely related to the royal family and celebrities in various countries. The legend of Cartier began at 1847. Louis-Francois Cartier (1819 ~1904) registered Cartier Company. His initials L and C are surrounded by a heart, which symbolizes the formal birth of Cartier. This heart-shaped symbol symbolizes a legendary love story and the beginning of a luxurious kingdom.
1853, Cartier moved to Rueneuvedes Spetisschamps 5, during which France was under the rule of Charles Louis Napolé on Bonaparte. Celebrations and dances are daily social activities in Paris, and the glory of the Second Reich greatly promoted the operation and development of Cartier Company. Because of winning the favor of Napoleon's young cousin, Princess Mathilde, Cartier's business flourished rapidly and was very popular among the royal family and nobles in Paris at that time.
1859, Cartier moved to No.9 boulevarddesItaliens9, the most fashionable central district in Paris. Louis-FrancoisCartier hoped that his career could be passed down from generation to generation in the family, so he passed on his craft to his eldest son Louis-Francois Al-Fred (1841~1925), asked him to run the company as a partner, and finally handed over the management right to him at 1874. Later, Alfred and his son LouisCartier continued the development of Cartier business as partners at 1898.
Cartier took an important step in 1899, and moved its store to Paris High-end Commodity Center 13. The century-old shop is elegantly decorated and luxurious, and Cartier has never moved until the 20th century. 1902 Cartier opened a store in Burlington Street, London, and opened a store in new york in the same year to develop American business. MortonPlant Building on Fifth Avenue in New York became Cartier's headquarters in the United States. Cartier bought this building with a pair of black pearl necklaces and the wife of a new york real estate tycoon. At that time, the market value was set at $654.38 million +0 million. After two generations of unremitting efforts, Cartier has gradually developed into the most respected watchmaker and jeweler in the world, and is highly respected by the European royal family. The British Crown Prince of Wales praised Cartier as "the jeweler of the emperor, the emperor among jewelers." 1902, Prince of Wales specially ordered 27 crowns from Cartier, and wore them at the coronation ceremony of Edward VII.
1904 Edward VII awarded the Royal Cartier Committee. Since then, Cartier has received letters of appointment from Spain, Portugal, Russia, Siam, Greece, Serbia, Belgium, Romania, Egypt and Albania, as well as the Duke of Orleans and the Principality of Monaco. LouisCartier is a creative genius with high taste and excellent business mind. He has a keen interest in luxury decorations and clocks, especially clocks. He made many sophisticated technological innovations, especially the famous "magic clock", and applied for patent protection. In these two fields, LouisCartier also fully demonstrated his talent as a jeweler.
Since the beginning of the 20th century, LouisCartier has incorporated some design inspirations and styles of ballet from Egypt, Persia, the Far East and Russia into more geometric patterns and abstract designs. From 65438 to 0906, they began to use rich colors and some brand-new materials in their designs, such as onyx and coral, and formed a new artistic style. This style was called "ArtDeco" after the International Exhibition of Modern Decoration and Arts and Crafts held in Paris in 1925, and became famous all over the world, leading the trend of contemporary art and fashion. Under the management of LouisCartier, Cartier keeps innovation and vitality. He innovated the design style of jewelry, made great contributions to the development of jewelry and watches, and laid a good foundation for the emergence of new forms in the precious goods market. Thanks to the efforts of their three brothers, high-end jewelry, watches and accessories have become the main art fields dominated by Cartier family.
2 1 century, Cartier has become the world's top luxury jewelry watch brand, synonymous with classic and innovative design and excellent technology, and a leader in the field of jewelry watches. Cartier, with a history of one hundred years, still impresses the world's royalty, celebrities and stars with its elegant and noble temperament, realizes the luxury dream of today's fashionistas and creates a legend that attracts worldwide attention. It has more than 220 boutiques and a unique distribution network on five continents. Cartier, with its rich professional knowledge and experience, occupies an important position at every important historical moment. Cartier originated from the legend of generations 150 years ago and has been passed down to this day. It exudes unique charm in the field of luxury goods and writes a successful history.