Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. Lao Fengxiang has successively won many national honors such as China famous trademark, China famous brand product, China time-honored brand, China famous commercial brand and China famous commercial service brand.
China ancient gold and silver products had profound craftsmanship, and the Tang Dynasty and Qing Dynasty were the two peaks of craftsmanship. Lao Fengxiang completely absorbed the essence of China's traditional handicraft skills. In 2008, "Lao Fengxiang's gold and silver fine work" was included in the national intangible cultural heritage list.
Extended data
Laofengxiang integrates science, industry, trade, production, supply and sales, has a complete industrial chain and diversified product lines, has more than 3,000 sales outlets, a number of gold jewelry processing factories and subsidiaries, Dongguan production bases, scientific research institutes, museums, pawn shops, auction houses and so on. Sales coverage has reached more than 90% in the country.
While achieving rapid development in China, in line with the development direction of "based in Shanghai, covering the whole country and facing the world", Lao Fengxiang went abroad, settled in the world's top business circle and lived next to international brands.
Zhang Xinyi, a master of arts and crafts in China, as the fifth descendant of "Laofengxiang's fine work of gold and silver", led Shen Guoxing, Zhu Jinsong, Wu Beiqing and other disciples to create a large number of fine works handed down for Laofengxiang, which made the fine work of gold and silver glow with new vitality.
Baidu encyclopedia-Lao Fengxiang
Laofengxiang Official Website-Brand Honor