In order to better manage Amazon, an online bookstore will be turned into an "online Wal-Mart", and its products range from traditional books and audio-visual products to clothing, beauty products, jewelry, toys and electronic products.

With keen observation of consumer behavior and continuous investment in development and innovation activities, Bezos took Amazon to the top step by step. In 2000, when the Internet bubble burst, Amazon not only didn't get washed away, but realized quarterly net profit for the first time at 200 1, ending its losses for seven consecutive years. This year, Amazon's revenue reached $365,438+billion, 42 times that of the business plan made by Bezos 1994.