Generally, the first step is to briefly summarize the recent in-store sales, passenger flow, in-store customers and transactions. Then state some shortcomings, criticisms and praises you found, and then according to the will of the head office, you can work out your sales target and service plan for the next month or quarter according to the actual situation of your store, and then finally say some concluding words, plus encouragement, to let employees see hope.
The meeting can be moderately relaxed, there is no need to make employees feel nervous and serious, just do the usual service and sales.