1. Introduction of Tmall Mall.
1. Tmall can decide whether or not to be allowed to settle in according to the actual situation (including but not limited to brand demand, company operation, service level and other factors). ); At the same time, in the application and subsequent operation stages, Tmall can ask customers to provide other qualifications; Tmall will update the access standards from time to time according to the relevant national regulations, the development trends of various industries and the purchasing needs of consumers.
2. Merchants must provide materials and information truthfully.
(1) Please ensure the authenticity of the relevant qualifications and materials provided during your residence application and subsequent business operations (if the relevant qualifications (including but not limited to trademark registration certificate and power of attorney) provided by you are provided by a third party, please verify the authenticity and validity of the documents first). Once the qualification or information is found to be false, your company will be included in the list of dishonest customers, and Tmall will no longer cooperate with you;
(2) The merchant shall truthfully provide its store business entity and related information, including but not limited to the agent operator, actual store business entity and other information;
(3) Where Tmall has relevant regulations on the change of business information data, such regulations shall prevail. However, if the merchant changes the information listed in the second paragraph, it shall notify Tmall in writing fifteen days in advance.
④ Tmall store types and related requirements
3. Flagship store refers to a store opened by Tmall with its own brand or a brand exclusively authorized by the trademark owner.
Flagship stores are divided into the following categories:
(1) operates a brand flagship store;
(2) A flagship store that operates multiple brands and each brand belongs to the same actual controller;
(3) Flagship stores with service trademarks and operating multiple brands (hereinafter referred to as "store flagship stores").
4. A specialty store refers to a store opened by Tmall with a brand authorized by the trademark owner.
(a) Shops are divided into the following categories:
(1) operate brand stores;
(2) Stores that operate multiple brands and each brand belongs to the same actual controller.
(2) The authorization document issued by the trademark owner is not subject to geographical restrictions (except for individual categories), and the validity period of authorization shall not be less than half a year.
5. Franchise stores refer to stores that operate two or more brands under the same Tmall business category.
6. For the qualification requirements for applying to settle in Tmall, please refer to the Detailed Rules for the Qualification for the Entry of Tmall 20 18 and the Detailed Rules for the Qualification for the Entry of the Flagship Store of Tmall 20 18.
Second, entry restrictions.
1. Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.
2. For the time being, Tmall will not accept applications from brands that have not obtained a trademark registration certificate or a trademark acceptance notice (except for some imported goods), nor will it accept applications for pure graphic trademarks.
3. Brand restrictions:
(1) It is identical with or similar to the brand and business of Alibaba Group Holdings Limited, its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba");
(2) Brands ending with "net" and "net goods";
(3) Trademarks containing trade names, generic names, famous people or place names;
(4) Brands identical with or similar to well-known brands.
(five) including other brands that are not suitable for entry.
4. If the enterprise name contains the following font size, it is restricted to enter:
(1) It is identical with or similar to the brand and business of Alibaba Group Holdings Limited, its subsidiaries and affiliated companies (hereinafter referred to as "Alibaba");
(two) the same as or similar to a well-known brand.
(3) Including other inappropriate font names.
5. Cross-category operation restrictions:
Franchise stores (except some special goods) are not allowed to operate across categories. For details, please refer to the list of goods that Tmall allows to operate across categories (20 18).
6. Restrictions on opening multiple Tmall stores by the same subject:
(1) Brands and/or commodities operated between stores shall not be duplicated;
(2) Only one franchise store can be applied for under one business category.
7. Re-entry into Tmall on the same topic:
(a) serious violations, qualification fraud, etc. Be retired by Tmall and permanently restricted;
(2) Those who voluntarily leave their jobs twice in a natural year are restricted from entering the company within half a year.
Third, the settlement fee.
Store deposit/software service annual fee/rate standard
1, store deposit:
Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to the Tmall service agreement and Tmall rules, and to pay liquidated damages to Tmall and consumers according to the Tmall service agreement and related rules when the merchants violate the rules. The renewal merchants shall pay the deposit of the following year in one lump sum within the time required for the renewal of the lease in the current year, and the newly signed merchants shall pay the deposit of the current year in one lump sum after the application for settlement is passed. According to the nature of the store, the deposit amount of the store is as follows:
(1) Flagship stores and specialty stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 65,438+10,000 yuan, and the deposit for stores holding registered trademarks is 50,000 yuan;
(2) Franchised stores: the deposit for stores holding the Notice of Acceptance of Trademark Registration is 6,543,800 yuan +0.5 million yuan, and the deposit for stores holding registered trademarks is 6,543,800 yuan +0.5 million yuan;
(3) When the store deposit is insufficient, the merchant shall make up for it within 15 days. If it is overdue, Tmall will supervise the store until it is completed.
2. Annual software service fee ("annual fee"):
Merchants must pay an annual fee when operating in Tmall. For details of the annual fee payment and settlement, please refer to Tmall 20 18 software service annual fee payment, discount and settlement standard.
3. Deduct the software service fee in real time:
Merchants operating in Tmall need to pay software service fees (referred to as "rates") according to a certain proportion of their sales. For details of the service fee rates of various software of Tmall, please refer to the following figure of 20 18 annual fee list of various software of Tmall.
Extended data:
Precautions for settlement:
1. Requires general taxpayer qualification;
2. Self-recommended brands need to provide a trademark registration certificate (that is, R mark);
3. In case of handling imported goods, it is necessary to provide proof of import through legal channels in the past year;
4. Commodities must meet the quality requirements of laws and industry standards;
5. All submitted materials need to be stamped with the official seal (fresh seal) of the store opening company.
References:
Baidu encyclopedia Taobao. com