At first, it was not difficult to transport the goods to Tik Tok. As long as the video quality is acceptable, things generally sell quickly. Later, more and more people joined, the video quality requirements became higher and higher, and it became more and more difficult to bring goods. As a result, using DOU+ to become popular has become the main way for most businesses and talents to promote, but there have also been many cases where money cannot be raised and cannot be sold.
In fact, there are many factors that lead to the explosion, and DOU+ is only a comfort under the premise of low video quality.
What is the function of 1.DOU+?
Today, I will talk about the experience of your big coffee delivery in DOU+. I am very concerned about being a person with goods, whether to invest in DOU+, and how to invest in DOU+ is the most efficient. Let's briefly understand the role of DOU+: improve exposure+e-commerce sales.
Increase exposure
Generally speaking, as long as you vote for DOU+, whether you are an amateur or a talented person, you can simply improve your exposure. However, video content is the foundation for efficient exposure. Make a good video, put a targeted version according to the content, and choose a customized targeted recommendation. In short, it is to recommend your video content to the people you like as much as possible, so as to get more opportunities for fans, likes and comments.
E-commerce sales
While many people are holding the mentality of playing Tik Tok, some people have seen the business opportunities of Tik Tok, aiming at realizing traffic. At present, the most popular way is to bring goods in Tik Tok, sell the goods in the window through video content, complete the transformation of e-commerce, and earn commission income. The content of this section is very complicated, from product selection to video creativity to DOU+, every step affects sales. Today, I will focus on DOU+.
Second, how to transfer DOU+ to Tik Tok account?
Preparatory cutting
Packaging+security number, all platform accounts need security number first, such as Baidu, which is also differentiated by level, and so is Tik Tok. Don't send the product video at the beginning, pack the account first. From nicknames, avatars, home page backgrounds to personalized signatures, we all need information with grass numbers. If you really don't know how to modify it, then search for "grass" or "good things" in Tik Tok and refer to how the accounts with many comments from fans are set up and imitate the modification.
Release stage
Each account should prepare high-quality videos around 10, and distribute them in a few days. After the distribution, you can put in dou+, choose to add powder, choose something similar to Daren, and find 20 grass planting numbers of the same type. After comparison, see which account has the best data, and analyze account settings, nicknames, contents, etc. Have good comparative data, and optimize and adjust other accounts by imitating the account settings with good data.
Third, how to shoot a video suitable for DOU+?
There are still some talents who did not pass the DOU+ recharge, that is, the video did not meet the requirements, which led to the failure of the audit. So how can we make a video suitable for DOU+?
1. Go to Tik Tok Good Things List of Caowu, see other newly released, most commented and favorite account video types, and analyze their creativity.
2. Blending is one of the most widely used and cheapest methods. By editing music, TV series, movies and products, a complete video is synthesized.
3, video content creativity and shooting method, this is the most important, but also a part of everyone's hard thinking, then what is the creative logic of video shooting, summarized as follows.
Grasp the characteristics of users, first figure out what kind of fans you are, and use the first 3 seconds of prime time to attract fans' attention;
(2) Show the goods completely, and make a close-up or close-up of the goods, so that users can clearly see the details of the goods they want to order;
(3) Show how to use it. The usage of this part, you need to use the acceleration lens, briefly tell the usage. Users don't care much about this unless the use of the product is a bright spot;
4 background music: go directly to the music list to find pop songs;
⑤ Subtitles: Subtitles should not be illegal, and words that cannot be used should be replaced by Pinyin. If they break the rules, they won't shake+;
⑥ You can use a mobile phone or a camera to shoot clips, but it should be clear. For technical treatment, please refer to the video production software recommendation of Tik Tok small tool plate in grass planting house. There are many video production softwares recommended by users, and the feedback is good.
Finally, the investment ratio should be controlled well, otherwise the meat buns will never come back after hitting the dog. At present, there are some tools on the market that can count input-output data, such as the DOU+ statistical tool for planting grass houses, which are used by many people with goods. You can synchronously monitor and manage the dou+ input-output data of multiple accounts. If the delivery effect is not good, you can clearly see the profit and loss data in the background. How much money to vote for is no longer based on feelings, just follow the data.