June and July are the off-season of domestic gold market every year. At this time, the price of gold will drop, so the price is more suitable.
Generally, the wedding season, May Day, November, Spring Festival and large holidays are all peak seasons for jewelry sales. Except for the first time, March, June-August are the main off-season of jewelry industry, and the basic heat will last until the Spring Festival after November. The sales peak is basically concentrated in the second half of the year, so most jewelry stores open in September 65438+ 10.
Because the value of jewelry is relatively high, it is not a small expense for customers. Therefore, before the final transaction, they are often stressed, depressed, indecisive, or even temporarily placed, saying "look again" may never come back. This requires salespeople to take distracting methods to reduce the pressure on customers, such as talking about jewelry fashion to colleagues or customers' peers, and taking out several grades of jewelry boxes for customers to choose from.
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The basis of jewelry sales is professional knowledge, which should be learned from scratch. That is to know the basic knowledge of the products sold, such as content, hardness, inlay, cutting and carving, such as gold, platinum, palladium, diamonds, jadeite and silver ornaments. No matter where these materials are obtained, we should first keep in mind.
The foundation of jewelry sales skills, like other industries, is the art of communication. How to use your professional knowledge and clever communication skills to make customers trust themselves completely is the most important thing.
The first thing to do in selling products is to sell yourself, but how to make customers trust you and choose the products you recommend is the key to successful sales, and we must find a way to figure it out.