1. Although China Gold is a state-owned central enterprise, it is different from the old jewelry brands. Instead of opening a brand-name direct store, it adopts a development model of provincial-level agents and mainly joining and expanding. It is also for this reason that China Gold opened its store very quickly in recent ten years.
2. China Gold is a large-scale enterprise in China that specializes in the research and development, design, production, sales and brand operation of "China Gold" brand gold jewelry products. China Gold has formed a gold jewelry industrial chain complex integrating design, processing, wholesale, retail and service, with five parallel sales channels: direct sales, franchise, banks, major customers and e-commerce.
3. China Gold has a complete upstream and downstream industrial chain advantage, and is the only national gold research and design institute in the industry, with independent innovation of major core technologies such as bio-oxidation gold extraction and raw ore roasting gold extraction. At the same time, it also has the highest AAA credit rating in China.
China Gold Group Co., Ltd., referred to as China Gold for short, is the only central enterprise in China's gold industry, the president unit of China Gold Association and the only governing unit of World Gold Association in China.
201August 7, 9. Gansu Provincial Market Supervision Administration issued the Report on the Quality of the Second Batch of Industrial Products in Gansu Province in 20 19, in which 50 batches of precious metal jewelry and products were sampled and 9 batches were unqualified, and China Gold was impressively listed. In April, 2020, it was selected into the list of "Science and Technology Reform Demonstration Enterprises" of the State Council State-owned Assets Supervision and Administration Commission.
Historical evolution:
China National Gold Group Co., Ltd. was established in early 2003. Its predecessor was China Gold Corporation, which was established in 1979. China Gold is the president of China Gold Association and the only member of World Gold Association in China. It is a comprehensive large-scale mining company integrating geological exploration, mining, mineral processing and smelting, product refining, processing and sales, scientific research and development, and engineering design and construction.
The daily processing capacity of gold in China is 6.5438+0.5 million tons, ranking first in the country in terms of gold production and sales. Headquartered in Beijing, the Group has 57 secondary subsidiaries, which are distributed in 26 domestic provinces and some overseas regions, including two listed companies ("Admiralty Gold" in the domestic A-share market and "Admiralty International" listed on Toronto Stock Exchange and Hong Kong Stock Exchange).
Facing the new situation, China Gold has set and exceeded the goal of quadrupling its gold resources reserves, total assets, sales revenue and profits in four years, and was promoted to Grade A in the performance appraisal of central enterprises of the State Council State-owned Assets Supervision and Administration Commission. It is also the first enterprise with the highest AAA credit rating in the domestic gold industry. China Gold has achieved leap-forward development and upgraded to a new level of development.
According to the new situation and new requirements of the 12th Five-Year Plan and the "Four Strong and Four Excellent" standards of the State-owned Assets Supervision and Administration Commission, China Gold has determined the new goals of the group company during the 12th Five-Year Plan period: the main economic indicators will reach three times that of the end of the 11th Five-Year Plan, and efforts will be made to build "strong independent innovation ability, strong resource allocation ability, strong risk management and control ability, strong talent team" and "excellent business performance, excellent corporate governance, excellent layout structure and society".
China National Gold Group Co., Ltd. (hereinafter referred to as China Gold) is the only central enterprise in the gold industry in China and the largest gold enterprise in China. China Gold Corporation has long implemented the management system of "one organization, two brands" with the State Administration of Gold to manage gold enterprises and institutions in China. By the end of 20 12, the total assets of China National Gold Group reached 65.3 billion yuan, and the asset-liability ratio was 62%. There are 10 enterprises under the whole group, with profits exceeding 1 100 million yuan and mineral reserves exceeding 1 ton/2 enterprises.
China Gold is mainly engaged in the survey and design, resource development, product production and sales and general contracting of non-ferrous metals such as gold, silver, copper and molybdenum.