On the supply side, the number of consumer goods has greatly increased in the past decade. Su Haihui, founder of Elephant Life Insurance, explained to Quanxian that the increase in products and tail goods was due to the explosive rise of new brands. In order to meet the challenge of new brands, old brands have also launched new brands and products (for example, Nongfu Spring has launched several brands of soda water or soda water). This has brought the prosperity of the consumer goods market and the dividend of inventory.

The development of tail goods market is accompanied by the prosperity of conventional consumer goods. According to a food industry report to be released by Ai Media Consulting, the market size of China snack industry will reach 3 trillion yuan in 2020. Even if calculated according to the inventory margin of 1%, the market size of the temporary food industry will exceed 30 billion yuan. "

From the demand side, the consumption concept of young people has also changed. Careful calculation and making the best use of everything are no longer out of date and shameful for the generation of 80, 90 and 00 who grew up with abundant material desires. The slow growth of wages and disposable income, as well as the rapid growth of housing prices in first-and second-tier cities, do indeed weigh on young people.

At the same time of these changes, the value chain of the tail goods supermarket has also been reorganized to meet the new demand. At this level, temporary food also has the significance of reducing waste. If it is no longer in circulation, these foods will be recycled and made into animal feed. In addition to the social value given, more people who join the tail goods market chain see business opportunities.