Mankalong Jewelry lays out its products with two main lines: oriental fashion and international luxury, and pays attention to product development and design, showing the careful positioning of different consumer groups. Founded in 2009, the company has more than 300 offline stores in Chinese mainland, and was listed on the Growth Enterprise Market of Shenzhen Stock Exchange on 20021,showing its certain popularity and development strength in the market. Mankalong jewelry pays attention to oriental cultural elements and luxury in product design and positioning, which adapts to the needs of consumers for different consumption scenarios. From the brand positioning, product characteristics and market performance, Mankalong jewelry can be classified as a high-grade jewelry brand.