Current location - Plastic Surgery and Aesthetics Network - Jewelry brand - Can Dell's supply chain strategy be used for reference in China? Why?
Can Dell's supply chain strategy be used for reference in China? Why?
Of course. Dell's supply chain management model and its enlightenment to China's logistics management/article/QYZL/200612/84939.html Taking Dell as an example, its advanced supply chain management model is worth learning, but it is not suitable for all industries or all enterprises. First of all, the direct selling model is only applicable to highly standardized products, such as computers and home appliances. For other types of products, such as fashion, jewelry and so on. The customer's personal experience of products is very important, so retailers are indispensable in promoting the sales of such products, and the direct selling model is not applicable. Secondly, even if the direct selling model is applied to highly standardized products, enterprises should carefully determine the correct target customer base. Just as Dell is positioned as a skilled computer user, the direct selling model is mostly suitable for customers with certain product experience. Therefore, while introducing foreign advanced supply chain management experience, it is necessary to objectively analyze the characteristics of its methods and the actual situation of China enterprises to avoid falling into the misunderstanding of blind introduction.