His works were selected in China Film and Television Advertising Yearbook in 2005, 2006, 2007 and 2008 respectively.
Top ten advertising languages in 2002;
Logo design won the 2008 Tokyo Font Design Guidance Club Award;
Chief planner with international and local first-class planning company experience in China;
Communication practitioners with rich experience in marketing activities and advertising communication in China;
Domestic practitioners with international vision and localized operation experience;
The case it plans emphasizes not only the promotion of sales, but also the establishment of long-term brand image.
Planning ideas to create miracles for many famous enterprises!
Communication University of China Press published Ye Jian's Being Advertised —— An Extraordinary Viewpoint of Brand Effect Communication in China, which was listed as a best seller in Xinhua Bookstore.
Planned brand projects include: Motorola, Kraft, Maxwell, Lu Hua Peanut Oil, M-Zone M-Zone, Gunman, Castrol Engine Oil, Kongfu Shijia Liquor, Gu Jing Winery, Neptune Group and Jinliufu Brand Planning Creative Services; Master Kong green tea, white sand tobacco blending, warm Beier, Huiyuan children's juice, Ellenster jewelry new product promotion service.
Creative advertising films include: logo promotional film of Olympic emblem; All advertisements of Gu Jing Winery from 2002 to 2007; Saiyang Arctic velvet thermal underwear; Yin Defei (birthday sneeze) and Jin Zun (fate); Four laps of Yili; Master kong green tea (embarrassing articles) master kong noodles (Sichuan opera articles) and so on; Xinfu medical advertisement; Creative producer of more than 100 advertisements such as Yutu Spring Wine, Phoenix Camera, Sea Sausage, Energy Capsule, Jiannan Winery, Wild Sun Wine, Jiuyun Temple Wine Tasting, MOTO Special Advertisement, etc.
Targeted advertisements include sea ham sausage and Gu Jing series.
Lyrics "lovelorn" and "wandering" were selected in the Chinese song list.
He used to be the planning director of Ye Maozhong Marketing Planning Company, the creative director of Ogilvy Mobile Marketing and the general manager of Long Jun Advertising.
Peking University graduated from the Department of Journalism and is a songwriter.