(2)CTR: click rate.
(3)CPC: click cost.
(4)PV: The number of times the page containing the display bit was opened by the user.
(5) Display space: a fixed-size display area on a webpage containing information such as pictures, characters and videos.
(6) Daily budget: the maximum consumption of daily plan. If the limit is reached, the system will automatically stop delivery.
(7) Delivery: the process that the system displays advertising information on the web page according to business rules.
(8) Freezing: funds paid in advance for the launch plan.
(9) Interest orientation: Interest orientation has two dimensions, namely interest point and commodity price. Taobao classifies consumers' interest points into 13 categories according to commodity categories. According to the historical purchase behavior of each consumer, determine which interest point the consumer belongs to. Commodity price is the price range of products in the industry. Taobao can judge the price tendency of consumers at different points of interest according to their historical purchase behavior. For example, the price of goods in a shop is at a medium level in the industry, so the target group of goods should be users or consumers who are interested in the industry and like medium-priced products.
(10) visitor orientation: visitor orientation is a directional product. The directional logic is that after inputting the Want Want IDs of several stores, the system calculates the user groups interested in such stores according to the algorithm and shows them the advertisements of the stores.
(1 1) seed store: the seed store is the basic store used by the system to determine the product style of the store, and the system uses it to calculate the user groups suitable for the store.
(12) reserve price: the price of full investment.
(13) Premium: For specific groups, the store is willing to show the price for more than 1000 times.
(14) Launch as soon as possible: It is planned to launch the exhibition as soon as there is a suitable exhibition opportunity during the launch period. Planned consumption will be more sufficient than the "even distribution" method, but the traffic may be very concentrated at a certain time.
(15) Unified delivery: The plan will dynamically allocate the budget according to the smooth curve of the flow in the delivery cycle selected by the store. "Unified delivery" makes the flow more uniform, but it may lead to insufficient consumption.
(16)BM production: BannerMaker, which is a creative help tool. It provides thousands of creative templates and schemes to help stores make advertising ideas.
(17) page views and bidding pricing formula conversion:
CTR = number of clicks/impressions. CPM (thousand-show pricing) = CTR * 1000 * 0.5 yuan (refer to the profit point principle). PV (exhibition volume) = total budget/thousand exhibition price * 1000. Click volume = =PV*CTR. CPC (cost per click) = total budget/clicks. GMV/IPV (to-store conversion rate) = where the click-through rate of total transaction/exhibition volume is high, the CPM bid will also be high, and the input and output of drilling and exhibition are directly proportional.
A good drilling and exhibition site is like a highland. Occupy the commanding heights, you can get more browsing clicks, which is more conducive to the promotion of shops and products.