Eat: Smoking and drinking are more fierce.

"China13 of the rich don't smoke,12 of the rich don't drink, and rarely drink. However, the rich people in Wuhan are also unambiguous. " Hu Run said that through the investigation, it was found that the rich people in Wuhan smoked and drank far more than the national level, especially like to smoke high-priced cigarettes such as 19 16, and like to drink Maotai. However, more than 70% people have the habit of regular physical examination.

Usually I don't pay much attention to eating, and I don't like to eat delicacies every day. I like eating at home, especially drinking tea, and I like Tieguanyin best.

Wear: luxury goods first think of LV, but it's a pity that I can't say where to do it.

During the interview, rich people love clothes, bags and big brands.

The top three costumes are giorgio armani and Hugo Boss. Luxury brands such as handbags are LV and GUCCI；; Watches are Rolex and Gucci; ; The perfume is Chanel.

The survey shows that the rich in Wuhan are still in a relatively hazy state in luxury consumption. The understanding of the function of luxury goods generally stays at a simple stage-showing off and showing off the material symbols of identity.

For example, many people like LV best, because LV is very expensive and can undertake its external display function. The choice of luxury brands is also the pursuit and excavation of the deeper meaning of personal expression of lifestyle and values, which is almost blank. Some people don't know the headquarters and origin.

Live: Shanghai is the first choice for the first suite in different places.

If you have a house in other places, where do you choose? The rich interviewed replied: Shanghai.

This surprised Hurun a little, because the rich in many midwestern cities prefer Beijing, while the rich in Wuhan prefer Shanghai, which still puzzled him.

Some rich people explained to him that Shanghai and Wu Hanyou are similar in many places. They are all near the Yangtze River and have beaches in the city. Their lifestyles are more free.

OK: On average, one person owns three cars and likes spacious commercial vehicles.

According to the survey, millionaires own 3 cars on average and billionaires own 5 cars on average.

Cadillac SLS is the most popular executive commercial vehicle in Wuhan, which is different from Audi A6 favored by the national rich. In terms of luxury cars, BMW 7 Series is the most popular in Wuhan, with Audi A8 and Mercedes-Benz S-Class ranking second and third respectively. For ultra-luxury commercial vehicles, Wuhan Regal prefers Bentley Continental Fit, followed by Rolls-Royce Phantom, and Maibakh ranks third. In terms of self-driving, Land Rover Range Rover is particularly popular in Wuhan.

Play: I don't like aristocratic sports, especially playing mahjong.

"If there is one item in the questionnaire, do you like playing mahjong? It is estimated that many people will tick! " Yesterday, Sunny Li, a senior editor in charge of face-to-face investigation with multi-millionaires, said that the rich interviewed were different from the whole country. They don't like horse riding, mountaineering, skiing and other aristocratic sports very much, but they prefer mahjong, especially "Red Hands" (a mahjong game).

In the interview, rich people like swimming, so there is a secret to tell. It's the same as turning off your cell phone when flying. There is no other way to relax without a mobile phone, but swimming can be a powerful reason not to answer the phone.

On the list of Wuhan, apart from golf, the leisure style of the rich in Wuhan does not seem to be far from the general public. Few people choose equestrian, mountaineering, skiing and other aristocratic leisure methods.

Travel: the biggest consumption is just to travel to the seaside.

Among the annual expenses of the rich, the biggest item is tourism, and their average annual holiday is 13 days.

In the survey, the favorite is Japan, especially the coastal cities, which can not only shop but also soak in hot springs, followed by the United States and France; Domestic love is Sanya, followed by Yunnan.

Looking at the world abroad and relaxing at home are the collective characteristics of Wuhan's rich tourism.

Finance: it takes tens of thousands of yuan to make a fortune by real estate.

Among the rich people interviewed, the average age is 40 years old, the ratio of male to female is 8: 2, and the average wealth is 60 million, most of which is related to real estate.

Their financial management methods are more popular: stock trading and collecting calligraphy and painting. The lack of investment channels and low popularity is also one of the reasons why rich people invest in stocks.

Rich people generally expressed confidence in China's economy in the next two years. 45% are very confident, 45% are still confident, and only 10% have no confidence.

Limited by qualifications, before 2009, only calligraphy and painting, tooth carving and other collections could be photographed in Wuhan, and Jinshi porcelain could not be auctioned in Han. There is a price in the city, so it is normal that the collection of ancient porcelain in Wuhan will fail.

Wealthy people in Wuhan generally don't spend a lot of money on art. Few people spend hundreds of thousands on art. Tens of thousands are standards that they can barely accept in their hearts. Most of them are ancient calligraphy and painting, and they don't like art very much.

Teaching: I like to send you abroad. I love France best.

Rich people in Wuhan choose international education for their children. Compared with the whole country, France is more popular with Wuhan tycoons, which may be related to more French investment in China.

Rich second generation: love to drive luxury sports cars and set foot in overseas real estate.

In the process of this questionnaire, the prototype of the rich second generation in Wuhan came into being. 10 1 In the questionnaire, nearly 10% of the millionaires choose "inheritance" and they are all under 30 years old.

They pursue fashion, are familiar with luxury brands, like collecting cars, especially luxury sports cars, and their favorite way of traveling is road trip. They don't care much about the economic situation, love reading fashion magazines, have overseas life experience, are bolder than the previous generation, and like to invest in real estate abroad.

Hurun said that the rich are more hopeful about the possession of superior educational resources such as famous teachers and schools. Not only do you have to go to the best schools in China, but studying abroad has almost become a necessary life experience for the rich second generation. Many rich second generation have studied abroad.

Some rich people told Hurun that the United States has become the most popular educational base for the children of Wuhan rich people, which has a great connection with the purpose of family business inheritance. Enterprises are inseparable from finance. If you want to have a good financial knowledge reserve and experience in managing and operating enterprises during your study abroad, the United States is of course the best choice.

There are obvious differences between first-tier cities and second-and third-tier cities.

(After all, it's a reporter) According to the "Best Product-China Millionaire Brand Tendency Report" released by Hurun Report 14, there are obvious differences between first-tier cities and second-and third-tier cities.

On the whole, the average age of the rich in first-tier cities is 40 years old, and the average age of the rich in second-and third-tier cities is 43 years old; There are more rich women in first-tier cities; The wealth of the rich in first-tier cities comes from a higher proportion of wages and investment income, while the rich in second-and third-tier cities come from the real estate industry.

Among international tourist destinations, the rich in second-and third-tier cities like Canada better than those in first-tier cities, but the United States and France are their favorite international tourist destinations; As for domestic tourist destinations, the rich in first-tier cities prefer Hong Kong, while the rich in second-and third-tier cities prefer Yunnan, but Sanya is their favorite domestic tourist destination.

Rich people in first-tier cities like swimming, while rich people in second-and third-tier cities like drinking tea. As far as tea is concerned, the rich in first-tier cities like Longjing, while the rich in second-and third-tier cities like Tieguanyin.

In terms of collection, the rich in first-tier cities spend significantly more on cars and watches, which is 20-30% higher than that in second-and third-tier cities on average, while the rich in second-and third-tier cities like to collect ancient calligraphy and paintings and porcelain.

In terms of charitable donation, the rich in first-tier cities tend to donate to the Red Cross, while the rich in second-and third-tier cities tend to donate to Hope Primary School. Rich people in first-tier cities have more physical examinations and go to clubs.

From the perspective of brand inclination, giorgio armani is the most popular clothing in first-tier cities, while Gucci and BOSS perform better in second-and third-tier cities. In terms of jewelry, Cartier is still the favorite jewelry brand of the rich. In addition, the rich in first-tier cities prefer Bulgari, while the rich in second-and third-tier cities prefer Montblanc. China is the most popular cigarette brand among the rich in first-tier cities, while the rich in second-and third-tier cities prefer their local high-end cigarette brands.

According to the data, first-tier cities refer to China's core urban economies, such as Shenzhen, Beijing, Shanghai and Guangzhou. Wuhan, Chongqing, Tianjin, Hangzhou and Xiamen are second-tier cities.