Tik Tok's 1234 jewelry store is real. He shot the scene like that during the live broadcast. He is a jewelry wholesaler. The wholesale price is definitely cheaper than the physical store. Jewelry stores are mostly located in prosperous areas, and employees' wages and expenses are also high, so the prices are much higher. In short, be careful when shopping online.

Selling jewelry live, it is not recommended to start with more than 500. Because the quality of jewelry determines the price, and you can't see the quality in the live broadcast under the lens, so you can only watch it when it is over 500.

You can start with less than 500, if it feels pleasing to the eye. Because of this level, what you see will not be much different from the real thing. Especially below 100, although there are many fakes, dozens of things are bought as gadgets.

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Not only in Tik Tok, but also on all platforms for live jewelry sales. It can be said responsibly that the rate of turning around is very scary. Because the quality level of jewelry on the live broadcast is uneven, most of the jewelry received by customers does not conform to the convention and will be returned.

Besides quality, high-quality jewelry is impossible to sell on the live broadcast platform. First, the purchasing power is limited, and second, jewelry, a luxury, is a question mark in customers' minds. So gems are not easy to sell on the live broadcast.

Third, the jewelry sold live must be attractive enough. Jewelry is worth a penny. If the price is low enough, the quality will inevitably decline. This is also the reason why the return rate is high.