Unmanned retail is indeed a big trend, but the current penetration rate is still very low, and people's acceptance is not high. In this context, Chow Tai Fook can be said to be very bold, and no one retails gold jewelry. The unattended jewelry retail store is called "Youbao Box". Founded by Chow Tai Fook Jewelry and Youbao Group. Set self-service sales, smart fitting and convenient payment in one.
Chow Tai Fook related staff told reporters that there are currently two in Chongqing. Intelligent sales cabinets are divided into shopping areas and trial areas. The shopping area provides self-purchased jewelry, including gold, jewelry bracelets, necklaces, etc. The jewelry sold in the cupboard is basically the same as that sold in the store. In the fitting area, there are seats, fitting mirrors and so on. For guests to use. There is also a video tutorial at the top of the smart cabinet. Consumers can scan with their mobile phones to try on and buy jewelry.
Why did Chow Tai Fook set up a sales container next to the counter? Chow Tai Fook said that the layout of unmanned retail is the planning of the company headquarters. Nowadays, unmanned retail is a trend. Self-purchase can increase the privacy and convenience of customers' shopping and meet the consumption needs of young people. People have different reactions to this fashionable gold and jewelry vending cabinet. Some people will feel comfortable and can choose according to their own preferences. Some people still think that the traditional jewelry bought at the counter is more secure and safer.