The jewelry industry is still very important for the maintenance of customers. Community marketing can be adopted. The simplest thing is to build a WeChat group or QQ group. VIP customers advise the company's top management to maintain the group. Speak actively in the group and drive everyone's emotions. Find topics that everyone likes and activate other users. Close the distance and become friends. Social marketing must persist, even if you don't want to chat, you should go in and create topics regularly and quantitatively every day. It is also necessary to organize an online and offline activity irregularly to let customers know that it is profitable in this group, so that the turnover rate of the group will be greatly reduced.