1, in terms of brand image and positioning, for example, big brands in Europe all use purple blue, magenta, black and golden brown to highlight the historical precipitation and luxury positioning of their brands.

2. Japan likes to use colors such as pearl white with low saturation, and photosensitive filters are matched with sacred and pure jewelry positioning.

American brands usually have more black and white, and less is more. Try to be concise and easy to remember, highlighting the product itself.

4. Most of our local brands use red, which is inseparable from China's positioning of auspicious and festive red. Most brand positioning is that jewelry is not extravagant, and buying a lot is for gifts, which is also recognized by the public.

5. Color is very sensitive to people. For example, soft colors will make customers want to buy and promote consumption.