In order to ensure high starting point, high quality and high level work, it is often necessary to prepare a specific, detailed and targeted plan in advance, which is a detailed process to solve a problem or a project or a topic. So what problems should we pay attention to when making a plan? The following is my carefully organized shopping mall activity planning scheme, for reference only, hoping to help everyone.
Activity time: 65438+February 21-65438+February 25.
Theme: Merry Christmas (Christmas Eve)
Activity Description: Every year on February 25th, 65438, Christians commemorate the birth of Jesus, which is called Christmas. It is the biggest festival in western countries, and can be compared with the New Year, similar to the Spring Festival in China. In order to improve the local influence of shopping malls, increase turnover, enhance the interactivity and entertainment of publicity activities and attract consumers.
First, create a Christmas atmosphere.
1, the square in front of the door can be set with such a scene modeling: a Christmas tree about 5 meters high stands at the entrance of the shopping mall, and various decorations are hung on the Christmas tree, which is equipped with decorative colored lights. Decorations around the Christmas tree (deer sleigh Santa Claus, etc.). ) are lively and interesting. Add posters and spray-painted banners to create a Christmas theme atmosphere. Note: Music is indispensable, which adds movement to the whole scene and can play some classic songs.
2. Shop assistants, cashiers and mall workers all wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.
3. Delineate the Christmas merchandise area in the shopping mall, display all kinds of Christmas gifts, and match with colored lights and decorations. And add posters and music to render the Christmas atmosphere, making the shopping mall a paradise for Christmas parties.
4. Arrange a staff member to play Santa Claus at the gate of the shopping mall and distribute some small Christmas gifts to consumers.
Second, the promotion activities in the mall (as appropriate according to the situation of the mall itself)
1, shopping gloves, a series of big surprises. When shopping at the mall for over X yuan, you will be given a pair of gloves (gloves are worth about 5- 10 yuan) with a lottery ticket hidden in them.
Activity Description: Gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. Hiding lottery tickets in gloves is a novel way to promote sales, which is similar to western children getting presents with stockings at Christmas. Gloves as gifts can be gloves of the same price, different styles and different colors. After selecting a pair of gloves, customers can no longer choose to change them. The size of the lottery ticket should not be too big, and it should be hidden in gloves and not fall out. Note: Shopping gifts can also be some fashionable desk calendars, Christmas gifts, amulets (Christmas Eve gifts are amulets) and so on.
2. Christmas cake
Customize a Christmas cake, which can be several meters in diameter. It says "Merry Christmas" and is filled with candles. At eight o'clock in the evening, everyone makes a wish together and then blows out the candles together. The whole scene is decorated with Christmas trees and colored lights. Music is used to create an atmosphere. Customers who spend more than RMB in shopping at the mall from 6: 00 to 8: 00 on the 25th will receive a cake with the shopping receipt until it is delivered.
Activity description: In foreign countries, people often use delicious Christmas cakes to add color to Christmas. People often make Christmas cakes novel and beautiful. Pour the words "Merry Christmas" with cream or jam on it and insert special Christmas candles around it. The shape of the candle is very small, only three or four inches long, but the materials are exquisite and colorful, and some of them are made into spirals. After lighting it, the host blows it out and everyone shares the cake. People sometimes put three beans in the cake to represent the three sages in the Bible story. Whoever eats beans becomes the "three kings", which makes people feel very funny.
Operation instructions: you can set aside a special area in the central hall to place cakes, and pay attention to maintaining order at the scene so as not to block the passenger flow; The cake can be made as big as possible, or it can be divided into several large cakes, ready to cut the cake. At 8 o'clock on Christmas Eve, customers will receive cakes with shopping receipts within the specified time. At the same time, prepare articles for holding cakes, such as plastic plates and forks, and place trash cans to prevent customers from littering and damaging the environment.
3. Shopping and smashing Christmas golden eggs
Anyone who spends more than X yuan in shopping at the mall will have the opportunity to smash Christmas golden eggs for free.
Operate guidebook: Put the lottery tickets of different gifts into the golden eggs prepared in advance, and the prizes to be given are to be determined.
4, shopping to send free meal coupons
Redemption place: If the shopping mall at the main service desk spends over RMB X, you can get a free coupon for RMB X Food World, and if it spends over RMB X, you can get two coupons, limited to a single receipt, which cannot be accumulated.
Explanation: for young customers and children, Christmas is always inevitable, and Christmas in the food industry is more like Christmas.
5. Christmas turkey dinner
As a grand celebration festival, Christmas cannot be without food. In foreign countries, Christmas turkey dinner is a typical main course, but domestic customers don't know much about turkey. Making and selling turkey on the spot will definitely arouse customers' curiosity and desire to buy.
Description: Picture posters can be used on the spot to explain the origin, nutritional characteristics and production methods of turkey, and emphasize that this is an indispensable staple food in western Christmas, and the supply of turkey must be sufficient.
6. Other promotional activities
Christmas clothing sale: Christmas limited time sale of leisure clothing, suits, windbreakers, down jackets, thermal underwear and so on. Winter: You can set up a Christmas crazy buying area, which can be divided into one yuan buying area, five yuan buying area and ten yuan buying area. The goods snapped up are small commodities, such as Christmas gifts, socks, gloves, towels, chocolates, biscuits and so on.
Christmas Toy Festival: Toys are always one of the most attractive commodities for children. Displaying and selling toys of different categories and styles will be of great help to promote Christmas sales.
Third, outdoor activities in shopping malls.
In order to match the joyful atmosphere of Christmas, a small stage was set up at the entrance of the shopping mall, and two themed performances were held on Christmas Day to attract consumers to go shopping.
Performance time: 2 pm for the first performance and 8 pm for the second performance.
Performance materials: Christmas song and dance performance, quiz, Christmas theme model catwalk, etc.
Fourth, personality planning-public welfare activities
Every year on Christmas Eve, do you think of the little match girl and the kind old woman? In fact, there are still children in our city who need our attention. Extend your warm hand and give your love. Let's light the "match of expectation" for them. You just need to put the shopping receipt in the donation box:
1, we will donate 1% of the customer's voting amount to these children as charity.
2. Collect ten charity lovers, and on Christmas Day, dress up as Santa Claus to visit the children in orphanages and welfare homes in the city, send gifts to the children and have fun with them. Gift setting: winter clothes, hats and socks and other warm-keeping products, toys, food, etc.
Operating instructions: Invite relevant media to report this activity, and invite notaries to notarize this activity. This public relations activity will help guide the public to care for and care for these vulnerable groups, advocate public welfare love, and also help to enhance the visibility and reputation of businesses.