Very sexy. By June 2023, due to the influence of billboards, the turnover of Mi Xue Bing Cheng Liaoning Store soared by 300%. The shop is crowded with people and business is booming. Many people came to welcome the heat. Mixue Ice City is an ice cream and tea brand established by Zhang Hongchao in Zhengzhou, 1997. After more than 20 years of development, there are more than 20,000 stores nationwide, covering 3 1 province (city, autonomous region) and actively exploring overseas markets.