Zhejiang Winsome Jewelry Co., Ltd. is a leading large-scale enterprise specializing in the production and sale of jewelry in China. It has a complete industrial chain integrating R&D, design, production, sales and service. The leading products are gold ornaments, platinum ornaments and inlaid ornaments. Winning numbers Jewelry, a self-owned brand, is a well-known brand in the domestic jewelry industry, and currently has more than 1000 marketing outlets. The company is a small and medium-sized listed company of Shenzhen Stock Exchange. By the end of 20 1 1, the company had total assets of 3.68 billion yuan and net assets of 2.796 billion yuan. 20 1 1 realized operating income of 5.89 billion yuan, net profit of 250 million yuan, and tax payment of1490,000 yuan, both higher than that in 2066.
20 12 China jewelry yearbook
Based on the rapid development of the jewelry industry and the competitive position of the company, Win Jewellery aims at becoming a "leading professional jewelry brand operator" and takes "integrity, responsibility, innovation, dedication and kindness" as its core values. The company's future development strategy is: make full use of industry resources, base on the main jewelry industry, enhance design advantages, speed up network construction, broaden product lines, make efforts in the middle and high-end market and promote industry consolidation. The long-term goal of Shengshu Jewelry is to develop into a world-class jewelry company with high brand added value. In the future development, we will pay more attention to the investment in brand marketing and product design and development, give full play to the company's advantages in brand, capital, network, service and team, vigorously enhance the brand image and market share of Win Digital Jewelry, and actively explore the middle and high-end markets and international markets.
After experiencing a rapid growth of 20 1 1 year, in 20 12 years, due to the continuous downturn of the external economy, the domestic macroeconomic growth rate slowed down obviously, and the gold price fluctuated greatly after hitting a new high in 20 1 1 year, which made the company face great difficulties. However, with the joint efforts of all staff, the company is innovation-oriented.
1. Take advantage of the east wind of listing to speed up channel expansion and enhance brand image.
In recent years, the company has been focusing on brands and channels to enhance the company's competitive advantage. 20 1 1 On April 22nd, the company was successfully listed on the small and medium-sized board of Shenzhen Stock Exchange, raising funds of192 million yuan. The successful listing not only provided sufficient funds for the company's development, but also provided a good platform for the company to display its brand. The construction of marketing network is the primary project for the company to raise funds. In the past two years, the company has been strengthening network construction, adding nearly 100 self-operated online stores, including two flagship stores in Hangzhou and Suzhou, with more than 80 franchisees, making the company's brand outlets more than 1000. The increase of marketing network not only provides an effective guarantee for the company's performance growth, but also provides a realistic basis for the expansion of brand influence.
The company is committed to building Ming brand jewelry into a leading fashion and high-quality jewelry brand in China, and has greatly improved and upgraded its brand image and VI system, effectively promoted it through various media, and fully conveyed the brand characteristics of winning numbers jewelry to the market.
2. Integrate design resources to enhance brand development potential.
Design is the soul of a brand. This is the most appropriate expression of jewelry, a fashionable consumer product. The company is well aware of the importance of design for the future of winning numbers, and integrates design resources from many aspects to enhance the development potential of winning number jewelry.
The company has established close cooperative relations with China Geo University (Wuhan) Jewelry College and China Academy of Fine Arts, providing a good internship platform for jewelry design students and a good working environment and career development path for young people interested in jewelry design.
The company established a wholly-owned subsidiary in Shenzhen on 20 12. By recruiting excellent design talents, the company's design ability and efficiency in fashion products have been improved.
At the beginning of 20 12, the company reached a strategic cooperation with Mr. Ren Jin, a well-known domestic jewelry designer. His team has become a powerful foreign aid for the company's design work. They will design products with brand characteristics for the company from the perspective of culture and brand, combined with the unique cultural connotation of Win Digital Jewelry.
3. "going out" strategy, make full use of industry resources.
Hong Kong is a world-famous jewelry trading center. The relaxed trade environment makes diamond merchants all over the world happy to trade in Hong Kong. Diamonds not only have a wide range of choices, but also are obviously superior to domestic purchases. At the end of 20 1 1, the company established Winsome Jewelry (Hong Kong) Co., Ltd. By setting up a wholly-owned subsidiary in Hong Kong for direct procurement, we can not only cultivate a wider supplier team and ensure richer and better raw materials, but also quickly understand the development trend of the industry and effectively reduce procurement costs. On 20 12, the Hong Kong company started to operate and achieved good results.
20 12 China jewelry yearbook
Shenzhen is the jewelry processing center and industry innovation center in China. How to make full and effective use of Shenzhen's industrial advantages has always been a problem for the company to consider. On 20 12, the company decided to set up a wholly-owned subsidiary in Shenzhen. By recruiting skilled industrial workers and excellent design talents, we will maintain the product advantages of winning several jewels and enhance the company's high-quality product image and leading fashion brand image.
4. Technological innovation to consolidate the advantages of platinum market.
As a pioneer in the platinum jewelry market in China, the company has always been a leader in this market. In recent two years, influenced by many factors, the domestic platinum jewelry market tends to decline, which has a negative impact on the company. In order to enhance the competitive advantage of Shengji Platinum in the jewelry market, the company began to develop a new generation of platinum manufacturing technology on 20 10, and achieved initial success on 201. The high-end platinum products produced by this technology have the characteristics of high texture, high hardness and high wear resistance, and its wear resistance level has reached three times that of the original platinum, which has the international leading level.
5. Broaden the industrial chain and enter the middle and high-end silver consumption market.
20 12 China jewelry yearbook
With the accumulation of national wealth, the trend of consumption upgrading is obvious. The competition of traditional jewelry products is becoming increasingly fierce. Broadening the industrial field and cutting into the high-end consumer market is a direction of the company's development. 20 12 cooperated with famous Italian silverware manufacturers to enter the middle and high-end silverware market. Italian partners have been processing world-class brands such as Tiffany, Bulgari, Hermes and Mikimoto for a long time, and their products are synonymous with high quality. The products will mainly be silver tableware, trays and utensils. It combines the leading technology in the industry, solves a series of oxidation problems of silver products, and the products are both artistic and practical, ensuring their uniqueness and value. By introducing a complete set of silverware and silverware production equipment, technology and brands, the company has comprehensively improved the technical level of domestic high-end silverware, created a market precedent and gained new growth points for the company's future development.
20 12 China jewelry yearbook