Production (animation technology and management direction), TV production management, cultural relics appraisal and restoration (art investment direction), jewelry technology and appraisal, advertising design and production (advertising and exhibition design direction, graphic art design direction), packaging technology and design, fashion design, dance performance, dance performance (dance choreography direction), multimedia design and production, multimedia design and production (web art design and production). Environmental art design, photography technology (commercial photography direction), product modeling design, product modeling design (character image design and modeling), radio and television technology (radio and television network direction, digital television direction), cultural market operation and management, cultural enterprise management (cultural industry management direction), publishing, marketing and planning (cultural media direction, auction and pawn direction), Chinese (network editing direction), business brokerage and , tourism management, foreign-related tourism, hotel management, news editing and production (radio and television news direction, network news and new media direction), music performance, dance performance, printing graphic information processing, accounting and auditing, network public opinion analysis, exhibition planning and management, sports leisure service and management, social management and service. ● Operation and management of cultural market
With the support of special funds from the central government, this major is listed as a key construction major in Sichuan Province, and it is a national project of "Higher Vocational Colleges Improving the Development Ability of Professional Service Industry".
This major is a key project of the central government to "support higher vocational schools to improve their professional service capabilities"; 20 12 became the first batch of characteristic majors and key majors in our school; In 20 13, our school was approved as the key training institution of "provincial demonstration higher vocational college construction plan", and "cultural market operation and management specialty and specialty group construction" was included in the sub-project of training demonstration construction; 20 14 this major successfully passed the application for the construction of provincial key majors.
◇ Training objectives and employment direction: enterprises and institutions that publicize and plan cultural activities, and enterprises that produce, process and manage cultural and creative products in the cultural industry are guided by the requirements of the state for higher vocational education and closely focus on the needs of cultural and creative industries for higher vocational talents; Enterprises that provide cultural and creative services such as performances, media, exhibitions and designs should be familiar with cultural industry policies, meet the needs of production, construction, management and service of cultural enterprises, master the basic theories, knowledge, basic skills and methods of cultural market operation and management, be familiar with practical operation skills such as propaganda, planning, marketing and management of cultural industries, and be familiar with the production processes and marketing methods of various cultural products (projects). Familiar with the profit point and operation mode of various cultural products (projects), familiar with the management rules of cultural media and cultural enterprises, with strong practical operation ability, market analysis ability, professional judgment ability and knowledge transfer ability.
Students majoring in this major can engage in the planning and publicity of cultural activities in various cultural enterprises and institutions after graduation; Marketing and promotion of cultural products; Planning, publicity, organization and management of cultural industries such as performances, media and exhibitions; Cultural market management. Can also be engaged in related work in government propaganda and cultural system, cultural management department and cultural industry comprehensive management department. It can also be sent to radio stations, TV stations, media production companies, advertising companies, travel companies, publishing houses, network companies, communication companies and other cultural and media enterprises and institutions at all levels to engage in planning, marketing and management.
◇ Professional courses and main practical links include: this major offers professional courses such as cultural industry foundation, cultural economics, enterprise management practice, China traditional culture, practical economic law, consumer behavior and psychological analysis, new media general theory, cultural marketing practice, cultural market promotion practice, cultural market investigation and prediction, cultural product network marketing practice, website planning and design practice, cultural industry creativity and planning, customer management practice, creative writing foundation and training; Set up practical courses such as enterprise management marketing sand table training, market research training, network marketing planning training, ERP customer management sand table training, and cultural industry project planning management training.
Publication and distribution
◇ Training objectives and employment direction: This major trains students who can adapt to the development of publishing industry and the needs of the front line of production, construction, management and service, systematically master the knowledge of editing, printing and distribution of books, newspapers, electronic publications and online publications and related laws and regulations, have the theoretical knowledge and practical ability of book planning, publication marketing and publishing new technologies, and can engage in publication market development, marketing and publishing.
After graduation, you can engage in editing, printing and distribution of books, newspapers, electronic publications and online publications; You can also engage in the development, marketing and distribution of the publication market.
Professional courses and main practical links include: publishing theory and practice, manuscript editing and proofreading, cultural policies and regulations, book binding design, graphic design and production, typesetting software application, digital publishing, book marketing and so on. (Skills research: publishing professional qualification certificates)
● Radio and TV technology (digital TV direction)
◇ Training objectives and employment direction: This major is the first characteristic major in Sichuan universities from 65438 to 0985 to train high-end skilled talents in radio and television, with a long history. Mainly for radio and television broadcast control center computer room, medium wave transmitting station, radio and television equipment manufacturing enterprises, radio and television network transmission units to train senior application-oriented and skilled professionals engaged in engineering (network) development, production, installation and maintenance.
◇ Professional courses and main practical links include: fundamentals of circuit analysis, analog electronic circuits and digital circuits, electronic skills training, digital communication principles, TV principles and receiving technologies, principles and applications of single chip microcomputer, cable TV network technologies, broadcasting satellite receiving technologies, medium wave transmitting technologies, digital TV practical technologies, etc. (Skills Research: Radio and Television Operators)
● News editing and production
The only university in Sichuan Province was selected as the construction major of "Sichuan Excellent Journalism and Communication Talents Education and Training Plan".
Project construction unit of key construction specialty in Sichuan higher vocational colleges
◇ Training objectives and employment direction: guided by the requirements of the state for higher vocational education, closely focusing on the demand for higher vocational talents in the all-media news communication industry, mainly for grass-roots news units, training for news interviews, writing, shooting, editing and commenting of internal publications of TV stations, radio stations, newspapers, online media, government agencies, enterprises and institutions; Second training for high-skilled talents such as advertising companies, cultural communication companies, enterprises and institutions engaged in publicity and reporting, creative planning, advertising copywriting, brand communication, media public relations marketing, and online public opinion monitoring.
◇ Professional courses and main practical links include: Introduction to Journalism, Introduction to Internet Communication, News Interview and Writing, News Planning, News Comment, Editing and Typesetting, News Photography, Post-film Editing and Production, Network Information Editing, New Media News Reporting Practice, Advertising Practice, New Media Marketing, Introduction to Internet Public Opinion, Research on Chinese and Foreign News Works, Modern Chinese, etc. (Skills research: news editor, online editor, photographer, advertiser, online public opinion analyst and other qualifications. )
● TV program production
◇ Training objectives and employment direction: To train skilled, applied and compound professionals who systematically master the professional knowledge and operational skills of TV program production, have certain practical ability and can engage in TV program editing and production and other related work.
After graduation, I can work in various film and television communication organizations, program production companies and cultural industries, engaged in film and television program editing, post-editing, program packaging and film and television special effects production. (This major has signed * * * training agreements with TV stations, film and television production centers and publicity and cultural centers in many provinces, cities and counties in Chengdu to receive students' internship and employment. )
◇ Professional courses and main practical links include: TV camera technology, film and television picture editing, audio-visual language, film and television special effects production, film and television program packaging, three-dimensional animation, Phtoshop, Coreldraw, TV program planning, TV news program production, TV feature production, film and television screenwriter, documentary creation, DV short film and film and television short film creation, etc. According to the market demand, pay attention to students' practical training in TV camera technology, TV program editing, post-production, special effects processing and program packaging. (Skills research: cameraman, editor)
● Hosting and broadcasting
◇ Training goal and employment direction: Our school 1995 opened the host and broadcasting major for the first time in the province. It has a long history of running a school, and many graduates are active in TV stations and radio stations in various provinces, cities and counties. This major mainly trains high-quality skilled talents who are engaged in news broadcasting, program hosting, etiquette hosting, program director, program planning, news interview, off-camera reporter, text editing, etc. for radio stations and TV stations at all levels, film and television, communication, network, wedding, advertising and other media production companies and other propaganda, news and cultural media units.
Professional courses and main practical links include: Introduction to Broadcasting, Broadcasting Pronunciation and Putonghua Phonetics, Broadcasting Creation Foundation, Broadcasting and Hosting, TV Broadcasting and Hosting, Literary Works Performance, Program Hosting Art, Etiquette Hosting, Exhibition Hosting, Broadcasting and Phonetic Training, Putonghua Proficiency Test Training, TV Makeup, News Interview Writing, TV Program Planning, etc. The school provides students with professional broadcast hosting equipment and venues, including recording studios and TV studios. At the same time, the school carries out a variety of hosting performing arts activities, providing a lot of practical opportunities for broadcasting hosts; And with dozens of TV stations, radio stations, wedding companies, media production companies and other long-term friendly cooperation units to provide students with practical training and employment opportunities. (Skills research: Putonghua proficiency certificate, announcer and host qualification certificate)
● Environmental art design (direction of architecture and decoration)
◇ Training objectives and employment direction: This major trains high-quality technical application-oriented talents who can engage in architectural decoration engineering design, architectural decoration engineering construction, organization and management, budget estimation and other work, and have the ability of application and development.
After graduation, I mainly worked in architectural design companies, interior design companies, engineering construction companies, design institutes, design education and training institutions, real estate companies and other enterprises and institutions, engaged in scheme design, construction drawings and renderings design; Communicate with customers, design follow-up, design after-sales service, post-design document processing and performance design; The concrete expression of the whole design scheme and the beautification treatment in the later period.
◇ Professional courses and main practical links include: practical case analysis, landscape sketch, effect drawing techniques, residential space design, material structure and construction drawing design, quick scheme expression, exhibition space design, public building design technology, building renovation and update, photoshop, 3DMax+Vary, Autocad and Sketchup.
● Identification and restoration of cultural relics (art investment direction)
◇ Training goal and employment direction: combine traditional handicraft theory with practice, cultivate basic theoretical literacy such as cultural relics identification and history, master the present situation of cultural relics identification and restoration in China, the design and development trend of artistic creative works, understand the general situation of international artistic creativity development, and have the skills of cultural relics identification, protection and restoration, as well as the ability of artistic creativity design, production, operation and management.
This major is mainly oriented to the positions of art derivative design and creation, art derivative management and management personnel, museum collection preservation, cultural relics display design, art evaluation and appraisal personnel, art manager, gallery management personnel and so on. The secondary occupations are managers of cultural and artistic enterprises, independent operators of cultural relics and artistic works, staff of corporate culture propaganda departments of large and medium-sized companies (groups), staff of cultural media training institutions, various advertising design companies, home/furniture design companies, etc.
◇ Professional courses and main practical links include: design sketch/sketch, decorative color, three major components, arts and crafts history, China traditional culture, traditional handicraft pattern decoration and design, traditional craft packaging design foundation, Coreldraw, illustrator, 3Dmax, art curation, marketing, management foundation, China traditional clay sculpture production training, jade appreciation training, pottery production training and graduation post. (Skills research: tourist handicraft designer, product designer, arts and crafts designer, ceramic product designer, art appraiser and other qualification certificates. )
● Jewelry technology and appraisal
◇ Training goal and employment direction: To train skilled and applied high-quality professionals who can engage in jewelry design, jewelry style design and appraisal, jewelry window design and jewelry enterprise image design by using modern scientific knowledge, technological skills and advanced scientific and technological means. , and has the ability of jewelry identification, jewelry marketing and jewelry making.
After graduation, students majoring in this major are mainly engaged in jewelry designers, jewelry marketers, inspectors, jewelry appraisers, regional sales managers, trainers, jewelry designers, jewelry craftsmen and so on. And you can start your own business.
◇ Professional courses and main practical links include: plane composition, three-dimensional composition, color composition, crystal optics and petrology, crystallography and mineralogy, diamond classification, gem identification instruments, gem identification, jewelry design basis, jewelry design expression techniques, jewelry CAD, jewelry marketing, jewelry manufacturing technology, precious metal processing training and precious metal detection. (Skills Research: Qualification Certificate of Precious Metals, Jewels, Diamonds and Gemstones Inspector \GIC).