Niu Jiajun's jewelry offline sales performed well, but there was not much online information. This is because the development speed and information dissemination ability of domestic network are relatively fast, which leads us to be unable to grasp the development trend of domestic Internet. Although we have tried to launch our own sales, the online channel has not been successful because netizens have doubts about low-priced jewelry. In the cognition of most netizens, jewelry is expensive, and jade should be a high-priced commodity, so they may have doubts about the lower-priced Niu Jiajun jewelry.