China Gold Company, as a central enterprise, has high credibility, and its products and services are its core competitiveness, which is the unique corporate culture of the People's Bank of China.

The core competitiveness of China Gold is: the company has high credibility as a central enterprise, and the threshold for developing IP products with museums is low. Jinliufu Shangmei Jewelry insists on taking products and services as the core competitiveness of the brand and is always committed to creating quality products and services for consumers. The People's Bank of China is deeply building a unique corporate culture, making enterprises form increasingly strong core competitiveness from the inside out, always insisting on the innovation of corporate humanistic management, and paying attention to management style, values, business strategy and team spirit.