With the emergence of broadcasting companies, live recording has become a trend. In addition to Jiumei, who sells fruits native to agriculture, rural areas and farmers, there are also lipsticks in the beauty industry, and there are many bosses who sell products from all walks of life. They led an overseas agency to sell products that could reach tens of millions of dollars every day and joined the live broadcast.
According to the Wall Street Journal, the United States recently launched a live tape, and the product is nearby or familiar, which is different from the live tape platform in China? Where to go shopping? . Their anchors usually use their mobile phones to sweep buyers in American stores!
Viewers can ask the anchor to try on jewelry, or turn the camera to another corner of the store. For consumers in China, this kind of interactive shopping service is natural, and consumers in China are used to meeting their shopping needs in creative ways. China's middle class has extended this requirement to all products consumed overseas for several years.
China has made great achievements in the past 40 years of reform and opening-up, and its economy has advanced by leaps and bounds, which has profoundly affected the consumption behavior and habits of its citizens. From the point of view of consumers, the shopping habits of different age groups are obviously different from generation to generation. Like what? After 50? This consumption habit is to try to buy cheap goods or services without spending money easily. ? After 80? When you dare to pay for consumption, buy high-quality goods and services nationwide or globally. ? After 90? Pay more attention to individuality, diversity and cultural creation when consuming.
Behind the rapid development of live shopping, it actually needs the support of powerful communication technology, logistics system, information processing and order interaction system. In China, the rapid development and application of new technologies and new models enable buyers to deliver products to consumers in the first time.
Different from traditional shopping forms, on-site shopping has changed people's mass consumption psychology, and the trend of personalized and small-batch customized consumption will start quickly in the future. In other ways, quality has gradually become a key factor for consumers to consider. This kind of quality can really meet the needs of consumers. As long as the market demand exists, global quality products will be delivered to consumers through various channels and different ways.