The business models of e-Rental mainly include:
1. Corporate financing: Chuanxin provides an online platform for enterprises with financing needs, and enterprises can publish financing needs on the platform, including financing amount, term, expected rate of return, etc. Investors can choose appropriate financing projects to invest according to their own risk tolerance and investment needs.
2. Personal investment: eRent provides investors with a variety of investment products, including corporate financing projects and wealth management products. These investment products have different risk and return levels to meet the needs of different investors.
3. Risk control: E-Lease has established a risk control system to strictly review and evaluate financing enterprises and projects to ensure the safety of investors' funds. In addition, the platform has also set up a risk reserve to make up for the losses that investors may face.
However, at the end of 20 15, e-Rent Bao was exposed to illegal fund-raising and financial fraud, the company's executives were arrested and the platform was closed. This incident has aroused widespread concern in China, revealing the problems and risks existing in the rapid development of the Internet finance industry.
Generally speaking, eRent is a company that provides online financial investment and wealth management services. However, serious illegal acts occurred in its development process, which eventually led to the bankruptcy of the company. This incident reminds investors that when choosing an internet financial platform, they should pay attention to the compliance, risk control and capital security of the platform to reduce investment risks.