Fengxiang is a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark Laofengxiang also stems from the font size of Laofengxiang Jewelry Store.
China is a classic jewelry brand spanning three centuries. Lao Fengxiang, founded in 1848, has experienced 160 years and is a century brand of Chinese jewelry industry.
Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store.
Laofengxiang Company has developed into a collection of science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd., Laofengxiang Jewelry Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., as well as four professional branches: jewelry factory, silverware factory, gift factory and profile factory.
And a large jewelry enterprise group with more than 60 chain stores, more than 300 specialty stores and 1000 dealers. In August of 20 16, Lao Fengxiang was ranked 365th in "Top 500 Chinese Enterprises in 20 16". 20 19 12 18, people's daily "China brand development index" 100 list ranked 87th.
Lao Fengxiang adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout. The leap-forward development strategy of enterprises has achieved remarkable results. The total national sales rose from 7 1 10,000 yuan in 200 1 year to 249.97 million yuan in 20 1 year. Lao Fengxiang has more than 700 chain stores and more than 2,300 sales outlets in China.
The market coverage rate is over 90%, and it is in the leading position in the industry. On this basis, Lao Fengxiang accelerated the pace of overseas expansion. In 20/0/2, Kloc opened the first foreign Laofengxiang store in Sydney, Australia, and began to expand to Hong Kong, Macao, Europe and America.
In the marketing strategy, we adhere to the concept of "innovation drives transformation and development" and the policy of "creativity drives design, culture creates value, technology follows the trend, and brand marketing gains the market".
Carry out product innovation and marketing innovation, develop high-end products, open up new marketing channels such as VIP, and try a new model without store marketing. In product development, we began to extend to high-end fashion products and connect with the international community.