1, Tmall is the leader in B2C field, and it is a pure open platform. Its profit comes from traffic, advertising and technical service fees.
2.JD.COM Mall 3, Suning.cn 4, Tencent E-commerce 5, Vipshop 6, Amazon China
JD.COM is an open platform, and Liu claims that he will never make 90% of the categories himself. But now about 80% in JD.COM. The sales of COM are all self-operated, and the open platform has a long way to go.
3.Suning.cn 4。 Tencent e-commerce 5. Vipshop 6. Amazon China
Like JD.COM, Suning claims to be an open platform, but not everyone can do it, especially when cats already exist that day. Suning's latest platform strategy is to settle in for free and provide low-cost services. Profits mainly come from advertising and the income brought by merchants and consumers using Yifubao.
4. Tencent e-commerce 5. Vipshop 6. Amazon China
As the leader of the Internet industry in China, Tencent owns two B2C websites in Yixun.com and QQ.com, but the combined share is only 5%. This is because Tencent's e-commerce started late and was banned by Ali and others. After all, Ali, as one of the Big Three, certainly doesn't want another giant in the e-commerce industry on which he made his fortune. On the other hand, Tencent itself is not good at e-commerce and its support is limited. Tencent's e-commerce development is not good, but the rise of hot WeChat and mobile e-commerce brings hope.
5, Vipshop 6, Amazon China
Vipshop will be a vertical B2C e-commerce, positioning itself as an online 234th-line brand discount retailer. In other words, it is to clean up the inventory for the brand online, and Vipshop will adopt the flash purchase mode, that is, limited time discount.
6. Amazon China
Amazon China is the website of Amazon in China, the largest e-commerce company in the world, and it is also an open platform. Part of the above goods come from Amazon's procurement, and the other part comes from its settled merchants. Profits come from price difference, store rent, logistics fee, storage fee and advertising fee. The development of Amazon in China is quite different from that in the United States, both for policy reasons and for Amazon's lack of attention to its business in China.