First, the original text and source

Original text of ancient art of war

If you prepare for a week, you will be lazy, but if you are ordinary, you won't doubt it. Yin is within Yang, not opposite to Yang. Sun, moon.

Modern translation of the original text

If you are well prepared, you will tend to relax and ordinary things will not arouse suspicion. Yin Ji

It can be used in the process of Shi Yang, not the enemy of Shi Yang. The technique of reaching yin can achieve the purpose of reaching yang.

Modern translation of provenance

From legend. According to legend, Emperor Taizong led 300,000 troops and left Chang 'an for Liaodong expedition. When the army reached the seaside, Taizong looked from a distance.

You see, the sea is endless, as far as the eye can see. It seems that something is going to happen to the sea, and I can't help but get anxious. Xue said, mind a meter:

He invited Emperor Taizong to enter a colorful camp by the sea and ordered all officials to drink and have fun. At that time, the wine was overflowing.

This situation actually made Taizong forget his sadness and immerse himself in joy. While drinking wine, Emperor Taizong suddenly heard a wave outside the account.

The sound of rough waves quickly opened the tent and looked out. Only to find himself crossing the sea by boat with 300 thousand troops, and

We are about to reach the other shore. It turned out that Xue was worried that Taizong would give up the crusade because of the sea barrier, so he kept it from him and commanded the army to cross the sea.

Because the emperor is the "son of heaven", it is called "crossing the sea by hiding the sky" (for details, see Yongle Dadian and Xue's Brief Expedition to Liao Dynasty).

Second, the typical case of modern business and appreciation

situation

● The Great Wall Hotel spread the news of the president and shocked overseas.

In 2006, the first five-star hotel in China and the first Sino-US joint venture hotel Great Wall Hotel opened.

Start business. In the early days of starting a business, the first problem is how to entertain customers. By convention, it should be

Chinese and foreign newspapers, radio stations and television stations. This fee is very expensive, and domestic TVs need to be counted every 30 seconds.

Thousand yuan, how many times a day, at least several hundred thousand a month. But because the basic customers of the Great Wall Hotel have come.

From Hong Kong, Macao and overseas countries, this requires overseas publicity, and Hong Kong TV has the least time every 30 seconds.

It's 38,000 Hong Kong dollars. If it is inserted in the mainland, it will cost millions every month. As for foreign expenses, one

Next month will be an astronomical figure. At first, the Great Wall Hotel was published several times in several American newspapers.

Later, due to lack of funds and poor results, we had to stop the offensive.

Although the offensive stopped, the Great Wall Hotel did not stop promoting itself. They just ...

Is to change strategy.

In order to alleviate the overcrowding of Badaling Great Wall, Mutianyu Great Wall was renovated. When Mutianyu Great Wall just

When the Great Wall Hotel was repaired and ready to open, it immediately proposed to Mutianyu Great Wall Management Office that they should run it.

For the activities of entertaining foreign journalists, all expenses will be borne by the Great Wall Hotel. The two sides quickly reached an agreement.

One of the activities to entertain foreign journalists is to invite them to browse and renovate the New Mutianyu Great Wall. The purpose is, of course.

I want to use their mouths to promote the newly opened Mutianyu Great Wall to foreign countries. On this day, the Great Wall Hotel was specially in Mutianyu.

Many little donkeys are prepared at the foot of the Great Wall. Donkeys are the traditional means of transportation in ancient China. They can not only ride, but also carry things.

If the Great Wall and donkeys are spread abroad by these foreign journalists, it will increase the mystery of China, an ancient oriental civilization.

The donkeys prepared by the Great Wall Hotel this time, except for a group of journalists who are willing to ride, are mostly used to carry drinks and food.

Products. When foreign journalists came to the top of the mountain one after another, the host took French champagne off the donkey's back and played it on the Great Wall.

Open to reporters. The Great Wall, donkeys, champagne, foreigners, the reporter felt that the contrast of this shot was too great, even

Even cheered and raised their cameras. After the photos were sent back to other countries, the editor was also very tempted. So, the next day.

Almost all the newspapers in the world have published photos of Mutianyu Great Wall. Hotels named after the Great Wall became famous.

It's shaking a lot.

Through this activity, the manager of the Great Wall Hotel, an American miss who used to be a reporter, tasted the pass.

Editors and reporters introduce the Great Wall Hotel to countries all over the world, which not only goes far beyond the effect, but also

You can also spend less money. Therefore, this clever young lady plans to hold a larger-scale activity.

The opportunity has finally come. From April 26th to May 20th, 2008 1 day, US President Ronald Reagan will visit China. Hotel The Greatwall

Learn about Reagan's visit to China and his entourage immediately. When I learned that there was more than one person with me

Later delegations included three major television stations, news organizations and famous newspapers in the United States, Great Wall Rice.

The manager was overjoyed, and she decided to put the long-planned strategy into practice step by step.

First, try to invite a multi-person news delegation into the hotel. They invited the United States to China again and again for free.

Our staff came to the Great Wall Hotel to have a taste. At the banquet, the general manager of the hotel asked for advice on the quality of service.

And went to the door for advice many times. After that, they should be first-class hotels invested by the United States and should receive the first-class news generation from the United States.

The Great Wall Hotel requested to receive the news delegation accompanying Reagan on the grounds of the watch group. After consultation between the two sides, I got my wish.

Successfully received the task of receiving the American news delegation.

Secondly, in order to realize the potential motivation in our service, the Great Wall Hotel meets all the requirements of the delegation.

In order to enable the news agency of the delegation to send the manuscript back to China in time, the Great Wall Hotel took the initiative to set up a fan on the roof.

Antenna, and the guest's superior suite is arranged as a workshop convenient for publication. For the three major TV broadcasts in the United States, more

Is to give special care. Introduce the hexagonal pavilion of Yitingyuan tea garden with the characteristics of China gardens to CBS and will.

Introduce the top-floor bar "peak tower", which combines Chinese and western styles, into NBC, and introduce the quaint and elegant open air into ABC.

As the background of their TV news. In this way, the essence of the Great Wall Hotel has won the attention of western countries.

The bottom of the crowd. In order to make the public who watch and listen to TV and radio remember the name of the Great Wall Hotel, the general experience of the hotel

Li Jian suggested that if all TV programs only say "I am talking to the audience at the Great Wall Hotel" during the broadcast,

All the expenses are fine. Economic-minded American television broadcasters are naturally willing to accept this condition temporarily.

Contemporary people say and do it for free, spreading the name of the Great Wall Hotel all over the world.

With the successful experience of these two steps, the Great Wall Hotel aimed at President Reagan's high-standard thank-you banquet.

It is quite difficult to win such a high-standard thank-you banquet, because in the past, people had to attend a banquet like this.

There is no precedent for moving the Great Hall of the People or the United States to other places. They decided to speak with facts. So,

The Great Wall Hotel is giving a detailed introduction and donation to the heads of protocol departments in China and the United States and the staff of relevant executive departments.

At the same time, the key point is to invite all responsible persons and responsible persons at all levels to visit the hotel and let them see for themselves.

Look at the facilities here, the appearance of the Great Wall Hotel, the quality of food, wine and service, not only in China, but also in the world.

It's also first-rate. The Chinese and American officials present were convinced by the facts and immediately made a decision, which was approved by President Reagan.

After winning the right to host the event, the hotel manager immediately invited major news organizations at home and abroad to rent the hotel venue.

Live broadcast of the thank-you banquet of the President of the United States can be charged, but the condition is, of course, to mention the duration of the broadcast.

City hotel.

On the day of the thank-you banquet, Chinese and American leaders, foreign envoys to China and Chinese and foreign journalists gathered at the Great Wall Hotel. TV

On the occasion of the grand banquet hall of the Great Wall Hotel, TV reporters from all over the world and the three major TV broadcasts in the United States,

The host said in unison, "Now we are the last to broadcast President Reagan's visit to China at the Great Wall Hotel in China.

An activity-thank you banquet ... "In the toast again and again, the name of the Great Wall Hotel was spread out by radio waves again and again.

Flying around the world, the charm of the Great Wall Hotel has jumped into the eyes of the public of all countries again and again. President Reagan's wife

Nancy later wrote to the Great Wall Hotel and said, "Thank you for your thoughtful service, which made my husband and I have a wonderful time here."

Have a nice evening. "

Through this successful activity, the Great Wall Hotel gained a great reputation. Tourists, tourists and businessmen from all over the world

People come here with admiration; American jewelry yachts have all signed up; Linde bride from America came to sign the contract;

Several foreign countries also signed contracts. Later, the heads of 38 countries led a delegation to visit China, and they were all there.

The Great Wall Hotel held a thank-you banquet to show its importance and the success of this visit to China, just as President Reagan did.

Since then, the name of the Great Wall Hotel has spread.

● Parker reborn the enterprise.

Before liberation, the field of pens in China was occupied by "Parker Pen" because pens were the most famous at that time, and

A new variety "fountain pen" was introduced, so the forties and fifties were the peak of development. Bero, Hungary

My brother invented the ballpoint pen, which broke the situation that Parker dominated the country. Because ballpoint pens are practical, convenient and cheap,

As soon as it came out, it was welcomed by consumers, which made Parker's production suffer a great blow and his value plummeted.

MacCowley, senior director of bankruptcy affairs, believes that Parker made a fatal mistake in the battle for ballpoint pens.

Mistakes are not based on their own advantages, but attack others' shortcomings; On the contrary, attack others' own shortcomings. He raised enough money.

All right, Parker. Then immediately began to reshape the image of Parker pen, highlighting its elegance, exquisiteness and durability.

Make it from an ordinary public utility to a symbol of noble social status. Proceeding from such strategic thinking,

Two tactical measures were taken. First of all, the output of Parker pens decreased, and the original price increased by 30%.

%。 Secondly, increase the budget, strengthen publicity, and improve the popularity of Parker pen as a symbol of social status. hero

The Queen of China is the head of the Commonwealth, and everything she uses shows her noble status. Therefore, its products and healthy trademarks.

The manufacturer was branded as a nobleman. Macaulay knows this. He took great pains and made repeated efforts to make Parker Steel Company.

The pen was identified as the pen used by Elizabeth II. With correct direction and effective measures, Macquarie's strategic goal has been achieved.

In 2008, the price of Parker pens increased again. The old Parker pen, which is marked by practicality, has declined, old Parker Gong.

Division therefore no longer exists; The new Parker pen was revived in the form of showing off and decoration, followed by Parker.

And a new life

There is a man in America who specializes in collecting bankrupt enterprises for a living. His name is Paul Domil. he is

A veritable "king of rags." According to American law, once a company or enterprise is declared bankrupt according to law, it must be given

As creditors, lending banks can auction enterprises. Dammeyer often goes to such banks to collect bankrupt enterprises.

Every time he goes bankrupt, he should comprehensively study all aspects of the enterprise and foster strengths and avoid weaknesses.

Formulate a transformation plan, take strong measures, strengthen management, and let an enterprise "return to life" on the ruins of bankruptcy.

Soul ",a new life.

Any product or enterprise has its maturity, maturity and decline. During the downturn, seize the opportunity,

Make full use of all favorable conditions, invest boldly and borrow the technique of "resurrection", and the products and enterprises will be brand-new.

Health, often get twice the result with half the effort, this strategy is worth learning from business operators in their investment decisions.

● The store shows that the fake is hidden and the money is really good.

Crocker was once a poor man in America. He came out to work before graduating from middle school to support his family.

Later, he became a salesman in a factory. On the one hand, his income has increased and his life has obviously improved.

On the other hand, and more importantly, he traveled all over the country in the process of promoting products, met many people and made many friends.

Friends have increased their knowledge and accumulated a lot of valuable business management experience. After a while, he began to get more and more

The more dissatisfied I am with being someone else's employee, the more I want to start my own business.

Which line can I choose? "People eat for the sky." With the accelerated pace of people's work and life, he has gone out of tune.

It is found that the catering industry in the United States at that time was far from meeting the requirements of the changed times and needed reform to meet the demand of 100 million yuan.

The demand of millions of Americans for fast food.

It is not so easy to think about it and turn it into reality. We must pay a certain price for it. Scold or fight?

The first problem facing Roark is money. Realizing a swan's ambition without start-up capital is like "the moon in the water".

"Flower in the mirror" is beyond our reach. It's true that you get what you pay for. You get what you pay for

How easy is it for Roark to open his own restaurant?

After much thinking, he finally came up with a good idea. When he was in sales, he met Mai, who runs a restaurant.

Mcdonnell brothers themselves might as well enter their internal research by virtue of friendship, so as to finally realize their great ambitions.

He has made up his mind. He found the Mai brothers and praised them. After that, he changed the subject and began to tell his purpose.

After winning each other's sympathy, I lost no time in pleading with the Mai brothers to help him anyway.

Promise him to stay in the restaurant and work, even as a waiter, otherwise his daily life will be in danger.

Machine.

In the past period of contact, Crocker is well aware of the psychological characteristics of these two bosses. In order to realize your own as soon as possible

Ambitious goal, he offered to do the original promotion work while working as a shop assistant and give him 5% of the promotion income.

The boss looked profitable, and considering that the store was really short of hands at present, the Mai brothers readily agreed to him.

Requirements.

After Crocker entered the fast food restaurant, he quickly mastered its strength and conditions. In order to gain the trust of his boss, he changed his way of working.

Often diligent, get up early and be greedy, and work hard; He repeatedly suggested that Mike Brothers should improve its business environment to attract more customers.

Guest; And put forward a series of management methods, such as rice preparation, light packaging and rice delivery to the door. , to expand the scope of business and increase

The types of services that get more business income; It is also suggested to install audio equipment in the store to make customers more comfortable to use.

Meal; He also worked hard to improve food hygiene and pay close attention to food quality to maintain service reputation; Carefully select the clerk,

Try to hire young girls with quick and thoughtful service to entertain; And those with irregular teeth and plain looks

Others arrange to work in the rear, so as to give full play to their talents, ensure the quality of service and better entertain customers. Of course, his every

Every reform satisfies the boss, because his manners are always so frank and credible.

Give a good impression of modesty and prudence. Thanks to his good management, he entertained many customers in the shop and his business grew.

Well, the boss is more obedient to him. This restaurant is still nominally owned by the Maxwell brothers, but in fact it is a restaurant.

The management and decision-making power is entirely in Crocker's hands. All these are paving stones for its ultimate goal,

The poor two bosses have been kept in the dark and are not alert to this. They even secretly thanked Crocker for being left behind.

His decision is correct. Thanks to his effective management and hard work, the restaurant's business is very prosperous and its financial resources are rolling in.

"Bole knows thousands of miles" has great pride and comfort.

Before you know it, Crocker has been working in the store for six years. His feathers are getting fuller and fuller, his wings are getting harder and harder, and he spreads his wings.

When the time to take off became more and more mature, he secretly accelerated the pace of action, and he raised a large loan through various channels.

He thought it was time to have a showdown with the Macmillan brothers. At the last moment, he can't be embarrassed any more. He is familiar with it.

The two bosses always like to covet immediate interests, and often forget the most basic requirements for the sake of temporary needs. To this end,

Crocker made full preparations for the negotiation.

One night in 2006, Crocker had a very difficult negotiation with the Maxwell brothers. At first, Crocker came first.

Put forward more demanding conditions, the other side resolutely refused, Crocker made a slight concession, and the two sides also held fierce negotiations.

Price, finally Crocker to100000 dollars in cash, the McDonald's restaurant to his own operation. Despite their courage, the mckesson brothers,

Kind of anxiety and anxiety, but in the face of such attractive prices, they finally tempted. "Ten thousand dollars, are very beautiful.

Yuan! A fool won't accept such a price! "The two sides reached an agreement on this and soon carried out property rights.

Delivery, handle the relevant handover procedures.

The next day, there was a shift change in the restaurant, and the clerk actually fired the boss, which

At that time, it was a big local news, which caused a great sensation, and fast food restaurants also borrowed it from everyone.

It gained popularity and greatly improved its popularity in the United States. So far, Crocker's plan of crossing the sea from the sky is also basic.

Achieved the expected purpose.

After Crocker entered the fast food restaurant, his management became better and he soon became famous all over the country with a brand-new look.

For a long time, all ten thousand dollars were recovered. After more than 20 years of painstaking efforts, the total assets have reached 4.2 billion US dollars.

Yuan, becoming one of the top ten famous restaurants in the world.

Crocker was able to successfully carry out the plan of "crossing the sea from the sky" because he understood the temper and character of the Mai brothers, only for profit.

5% easily enter McDonald's fast food restaurant; Then through a long period of imperceptible, deliberately say hello to the boss, in exchange.

The trust of the two brothers made them feel that he was thinking of himself everywhere and that their interests were the same, so they automatically ruled out their rights.

His doubts happily accepted his various suggestions. After gradual infiltration and overhead, the boss has "existed in name only".

In the last transaction, McDonald's fast food restaurant was completely eaten, and both sides negotiated with Crocker to "cross the sea"

Ended in success.

Coincidentally, a similar story happened in Japan, where the shopkeeper made a fortune.

One autumn, a coal chamber of commerce in Kobe, Japan officially opened, and celebrations were everywhere.

Atmosphere. The boss of this chamber of commerce is Jiu Yongjun, a young man with great ambitions. Speaking of which, he founded the Chamber of Commerce thanks to his father.

My old friend Mr. Fujisawa gave generously to help him. His kindness was unforgettable for a long time, and he followed suit.

When you are ready to repay, just like China's old saying goes: The kindness dropped by others should be repaid in a spring.

A few days after opening, a guest came, claiming to be the waiter of Chunshan Hotel, the most famous hotel in Kobe at that time.

Ask for an appointment with the boss of the Chamber of Commerce, and respectfully submit the invitation letter and recommendation letter. Long Yongjun took the invitation and took a look.

Written by: Mr. Jiuyong's autograph, signed by Mitaro Yamaguchi. For a long time, Yong Jun took one look at the couple, opened the invitation and raised it doubtfully.

After reading the recommendation, I realized that it was Mr. Fujisawa's subordinates who recommended Mitaro Yamaguchi to do coal business. It was a table.

Thank you. Mitaro Yamaguchi is going to prepare a table of thin wine at Chunshan Hotel so that he can ask Jiuyongjun how to make money during the dinner.

The text in the invitation letter is full of infinite admiration for Jiu Yongjun. Since you are a friend recommended by the benefactor's subordinates,

How dare you ignore it? You should look at the face of the Buddha, not the face of the monk. He said a few kind words to Shintaro Yamaguchi and readily agreed.

Express their willingness to go to the appointment tonight.

Night soon enveloped the earth. Long Yongjun put on a straight suit and came to Chunshan Hotel handsomely.

Kotaro Cole is already waiting for you there. As soon as he entered the hotel gate, Jiu Yongjun received thoughtful and enthusiastic service.

He was greatly satisfied with the delicious food at the banquet, and with the flattery of Mitaro Yamaguchi from time to time, Jiuji was inevitable.

Get carried away, be elated ...

When the wine is warm, it is a good opportunity to negotiate. Mitaro Yamaguchi is well aware of this. He thinks the time has come, so he will be ready.

Du proposed to Jiu Yongjun very devoutly: "Mr. Jiu Yong, I have a good friend, Abe Jun, who is from Yokohama, Japan."

A famous coal retailer has a good reputation, many customers and prosperous business. If you trust me, you are willing to mention it to me, sir.

Give me a chance to help you, and I'll be happy to set you up. For you, you can expand coal sales.

Sales, increase channels, so as to accelerate the acquisition of more benefits; Come for my good friend Abe Jun.

That way, there will be a reliable and stable supply of goods and business will be better. As for me, I just want it from you.

Just take a certain commission. "

Hearing this, Jiu Yongjun did not answer immediately. He hesitated, and the negotiations between the two sides reached a deadlock.

Mitaro Yamaguchi glanced at each other and didn't force them to make a decision immediately. He just confessed.

Miss Wu: "Miss, I heard that your special macadam biscuits in Kobe are delicious. Can you bring me some? "

With that, he took out a big pile of money from his pocket and randomly took out two pieces of money like a lady.

Yong-jun looked at the thick stack of tickets for a long time, and then looked at the free and easy way when Mitaro Yamaguchi paid the tip, and concluded that the other party was willing.

He must be a big boss with strong financial strength. Instead of doing business, there will be no danger, so he took the initiative to cooperate with Santaro Yamaguchi.

The coal transaction was discussed in detail, and this requirement was quickly agreed.

After the meal was full and the two sides formally reached an agreement, they shook hands and said goodbye. You've been away for a long time, Mitaro Yamaguchi.

In order to catch the last bus back to Yokohama, I hurried to the bus station. Today, it is very expensive for him at Chunshan Hotel.

Straight men are too extravagant. How can he afford it?

For a long time, Yongjun never dreamed that Mitaro Yamaguchi was actually just a small coal yard manager in Yokohama.

Trying to close the door and go bankrupt, business can't go on. After he learned about the special relationship between Jiuyongjun and Fujisawa Yuanyuan from his friends,

He borrowed some money from the bank with his own coal shop as collateral, and used Jiuyongjun as an excuse to do coal business. Please help me.

Yuan Jun wrote a letter of recommendation for him; Then, with the help of the big stage of Chunshan Hotel, it landed successfully.

I played a "crossing the sea" drama, everything was so natural and logical, and Saburo Yamaguchi had excellent negotiations.

The ability made him hand over the coal of Long Yongjun Coal Chamber of Commerce to Abe's retail store without spending a penny, and one in and one out, a way out.

When I got there, the once profitable small coal mine manager's shop, which was once on the verge of bankruptcy, flourished again.

Make an appreciative comment

"Crossing the sea from the sky"-the basic idea of his skills and methods is to make money by "cheating".

Take action to hide your attempt to make money in obvious things to achieve your goals. Because most people are interested in sikong.

Common things, often without doubt, this plan is to use people's illusion to cover up their true intentions.

Then there is the Japanese monosodium glutamate distributor, who changed the diameter of the small hole on the monosodium glutamate bottle when the distribution of monosodium glutamate was not smooth.

1mm was expanded to 1.5mm, and the consumer didn't know it, so they used more at once, which greatly increased.

The amount of monosodium glutamate.

This trick of "hiding the sky from the sea" is the most common and used most. Because of this, it is easy to be

Neglect, thus making it easy for merchants to implement in the market, and achieving the real purpose of selling their products and occupying the market.