During 1948, Marilyn Monroe became a movie star. She promoted a diamond ring in a jewelry store in Salinas, California. Many of her fans who appeared that day were members of the artichoke industry in California, and they thought that the idea of making Monroe their "artichoke queen" was great. The next stop of this dazzling new star is castelo Ville, California, which calls itself the "global artichoke center", where Monroe was crowned. Artichokes quickly became famous and occupied a major position in the menus of restaurants all over the United States.